MELAND CLUB, the immensely popular indoor theme park, has unveiled its brand-new flagship store, creating a dreamlike fairy-tale kingdom spanning nearly 4,500 square meters. This immersive play space is designed for thousands of families with children in Shenyang, redefining the fun of amusement parks.
MELAND CLUB is a pioneering brand in indoor parent-child entertainment, positioned as a recreational and social destination that integrates comprehensive play, educational growth, art and science popularization, a parent-child restaurant, and sports technology. As an original parent-child space that has earned five international design honors including the American IDA Gold Award, MELAND CLUB embraces the philosophy of “a new imagination for parent-child life,” building a super fairy-tale amusement kingdom that pushes the boundaries of imagination for both adults and children, leading the era of parent-child entertainment 3.0.
MELAND has partnered with outstanding creative design teams to create a full-scenario immersive parent-child interactive experience, including Mini City, Maze, Hi Ball, X-sport, Future technology, cartoon animation, featured educational experiences, and meland café. Adopting the EYFS+STEAM framework, the venue offers educational experiences such as cooking workshops, creative arts, picture book extension activities, science experiments, music performances, parent-child theater, magic stage, and sports games.
Upholding four core principles—”the unique child, positive relationships, enabling environments, and learning and development”—MELAND persists in creative exploration of parent-child content, establishing and extending more possibilities for parent-child interaction, allowing children to express themselves, discover potential, and collaborate through play-based learning.As consumer demand for experiential offerings grows, children’s amusement parks are no longer merely entertainment areas for kids but have become venues that provide parent-child interaction and immersive experiences. With the design philosophy of “seeing the world through a child’s eyes,” MELAND creates a surreal fairy-tale wonderland that breaks through dimensions, crafting a sense of surrealism. The shifting spatial color schemes evoke the mystery and whimsy of Grimm’s fairy tales, maximizing the release of children’s playful nature and encouraging them to explore the unknown world through joyful play-based learning, stimulating intelligence, building courage, and enhancing abilities.
Opening hours: 10:00-19:00, open year-round
