Binjiang Avenue

Binjiang Avenue is located in the Lujiazui Financial and Trade Zone, along the east bank of the Huangpu River, stretching […]

Binjiang Avenue is located in the Lujiazui Financial and Trade Zone, along the east bank of the Huangpu River, stretching approximately 2500 meters from Tai Tongzhan Wharf in the north to Dongchang Road Wharf in the south. Known for its panoramic views of the Bund’s international architecture and the scenery of Puxi across the river, it is one of Shanghai’s famous tourist attractions and a leisure spot for locals during their downtime.

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Compared to the bustling Bund, Binjiang Avenue retains a sense of tranquility, where local residents can be seen jogging and walking their dogs in the morning, and occasionally young people skateboarding and cycling. Adjacent to the riverbank are numerous restaurants and coffee shops; if you grow tired from walking, you can sit down to enjoy a cup of coffee while gazing at the scenery across the river, savoring a leisurely afternoon.

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Of course, you can also lean on the railing to watch the ships passing by on the Huangpu River, take some photos, and experience a moment of respite amidst the bustle.

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As night falls, the avenue is illuminated by the initial glow of city lights, with lights shining brightly on both banks. Strolling along the river, you’ll find the buildings translucent and colorful, and the distant sound of the steam whistles from the huge ships in the river, as if near and far. Binjiang Avenue is mainly divided into three sections: the southern section (Fu Du section) is a blend of modern architectural art and fountain plazas.

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At the entrance, there is a stone tablet with the prominently engraved words ‘Binjiang Avenue’. This area was once the site of the 70-year-old Shanghai Lixin Shipyard Wharf, now transformed into a sightseeing wharf. The design intentionally includes chain railings and a giant anchor. Walking north along the avenue, you can see buildings such as the Zhen Dian International Building, Pudong Shangri-La Hotel, and Citigroup Tower.

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The section of Binjiang Avenue in front of the Super Brand Mall can be considered the bustling part, where numerous dining establishments such as Paulaner, Tian Shui Lian Italian Restaurant, Xu Liu Shan, Starbucks, and Häagen-Dazs are gathered, and it is an excellent spot to view the Puxi architecture across the river, including the Bank of China Tower, Peace Hotel, Customs House, and HSBC Building, recreating the charm of the ‘Far East Wall Street’ of yesteryear.

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Both locals and tourists alike stop here to take photos and commemorate their visit. Additionally, the southern section also features a fully transparent scenic observation hall and a joy square for square cultural performances, with artistic performances during holidays.

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The middle section of Binjiang Avenue (Oriental Pearl section) uses a layered three-dimensional design. Walking on this avenue, which is lush with flowers and grass, facing the calm waters of the Huangpu River, backed by the Oriental Pearl Tower, and overlooking the romantic old Western-style buildings of the Bund, one feels a sudden sense of openness and relief. There are also multiple fountains, water walls, and open-air music squares here, making it a popular spot for new couples to take wedding photos.

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Furthermore, the northern section of Binjiang Avenue features a large lawn that provides a sense of openness and relief.
On the gradually rising slope on one side of the hydrophilic platform, flowers and shrubs are embedded in the verdant grass, creating a comfortable and quiet environment far from the metropolis for people. There is also a Century Peace Bell here, which can also be taken as a photo souvenir.

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Opening hours: open all day throughout the year.

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Must-see tips:

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1. In the center of Binjiang Avenue, there is a water spraying square composed of 21 sprinkler heads, which is magnificent in the night and worth seeing.

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2. In the old-style foreign houses and garden paths along Binjiang Avenue, western-style weddings are often held.

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