Chen Pi Village in Xinhui is a large-scale commercial and cultural complex in China that revolves around Xinhui Chen Pi (dried tangerine peel), integrating the industry service platform, specialty dining, leisure and wellness, and cultural tourism. It has been honored with titles such as ‘National Characteristic Landscape Tourism Village’, ‘Guangdong Province Key Agricultural Leading Enterprise’, and ‘Guangdong Province Traditional Chinese Medicine Cultural Wellness Tourism Demonstration Base’. As a demonstration area and core development project of the Xinhui Chen Pi National Modern Agricultural Industry Park’s integration of three industries, Chen Pi Village leverages its platform advantages, market demand orientation, and actively integrates resources to extend the industry chain. It has pioneered an innovative and sustainable development operation model in the three major areas of planting, processing and storage, and tourism transactions, constructing a comprehensive shared ecosystem for the Xinhui Chen Pi industry. The total area is 103,000 square meters with a total investment of 500 million yuan. The project includes the Xinhui Chen Pi Trading Center, Xinhui Chen Pi Standard Storage Center, Chen Pi Cultural Experience Hall, and 987 Food Metropolis, accommodating more than 280 merchants and attracting over 1.2 million visitors annually.
1. Specialty Dining: 987 Food Metropolis, themed around Chen Pi feasts, includes a variety of local specialty foods, allowing tourists to experience the charm of China through their taste buds. Leveraging the strong platform effect of Chen Pi Village, it has attracted high-quality catering brands such as Hengyi Roast and Qiaoxiang Renjia to settle in.
2. Chen Pi Cultural Experience Hall – The Long-standing Chen Pi Culture: (Highlights: Exquisite and dreamy, large screen impact, 360-degree immersive experience of Chen Pi culture) Located within Chen Pi Village, the Chen Pi Cultural Experience Hall is an innovative immersive stage play-style film exhibition hall themed around Chen Pi scent, costing over ten million yuan. It features realistic scenes, lighting to enhance the space, front area rising gauze curtains, and rear area sky projection, creating a beautiful and dreamy effect. It tells the touching story of Xinhui Chen Pi spanning the ages with three-dimensional imagery and immersive experience. Open all year round, the cultural experience hall’s opening hours are: 10:00-17:00. Please refer to the actual situation of the scenic spot for reference.
