Dream Westward Journey Immersive Park is a collaborative creation by Orange Wish Culture, NetEase Games, and West Lake Cultural Tourism, exploring a new model for the development of culture, business, and tourism through the integration of IP, gaming, and technology. It aims to create a brand-new immersive gaming business model in the context of the metaverse era.
Centered around the IP of ‘Dream Westward Journey’, the park explores a new model for the development of culture, business, and tourism with themed integrated commercial ideas. It uses cutting-edge technology to provide experiences, digitalization to empower and upgrade business, and a currency system to connect products.
The park’s four core selling points are ‘visiting themed spaces, enjoying immersive performances, playing unique experiences, and exchanging for IP products’. It has also developed a dedicated offline experience program to effectively assist users during their visit, making it a super immersive complex park that integrates dining, entertainment, and leisure.
The park is open all year round from 13:00 to 21:00.
Dream Westward Journey Immersive Park
Dream Westward Journey Immersive Park is a collaborative creation by Orange Wish Culture, NetEase Games, and West Lake Cultural Tourism, […]
