The Hongyadong Immortal Fantasy Costume is an immersive costume-changing experience space at the film and television level in Chongqing. Jointly created by Chongqing Changjia Cultural Tourism Company and Shanghai Xiadan Creative Team. It condenses local culture in Chongqing and combines trendy immersive new business forms, making it a new national trend landmark that is a silhouette of Chongqing’s urban culture.
The project is located in the Hongyadong scenic area, the heart of Chongqing city. The product caters to the young market. With immersive costume-changing as the texture, it integrates the immortal fantasy theme with the new Bayu culture. Using film and television scenes, experiential retail, and city-limited style clothing as carriers, through the ‘immersion’ experience, it outputs Chongqing’s city business card, connects new consumption and new customer groups, redefines Chongqing tourism, and becomes a cultural and tourism living room shared by the city’s hosts and guests. The specific business status and opening hours are subject to the opening situation on the day.
