I. Introduction to the Scenic Area · Impression of the Film City
Nanhai Film and Television City, a national AAAA-level tourist attraction, is a film and television production base directly under the Central Radio and Television Station. It integrates film shooting, leisure tourism, outdoor expansion, wedding photography, and brand display, covering an area of more than 1500 acres. The city is composed of the Heavenly Palace District, Jiangnan Water Town District, Old Hong Kong and Macao Cultural District, and Leisure Performance District, located at Songgang Film City Avenue, Shishan Town, Nanhai District, Foshan City, Guangdong Province.
As one of the first film industry parks and shooting locations in Foshan, since 1997, it has welcomed more than 500 film crews, interpreting numerous classic film and television stories such as ‘The Bodyguard’ and ‘Handsome Siblings’, and has established a profound foundation in film and television culture.
II. Tourist Attraction · Charming City
Nanhai Film and Television City boasts beautiful scenery and charming views, with distinct themes in each area and unique architectural landscapes. Among them, the magnificent Golden Palace complex is built symmetrically along the central axis, with a grand scale and extraordinary momentum; the Jiangnan Water Town with grey brick and black tiles showcases the essence of Hui and Zhejiang architectural styles, exuding a rich Jiangnan charm; the Old Hong Kong and Macao Cultural District has both a retro and nostalgic flavor and is filled with modern and trendy elements.
In the 2020 Spring Festival, the scenic area created the new attraction ‘Lingnan Pastoral Impression’, with lush yellow rapeseed fields and a captivating spring scenery, becoming a new popular check-in spot. The scenic area actively develops film tourism and has carefully arranged five classic programs, greatly enriching tourists’ travel itineraries. Whether it’s the thrilling ‘Three Heroes Fight against Lu Bu’, the humorous ‘Jingang Water Battle’, the romantic and beautiful large-scale live performance ‘Rain Alley’, the grand ‘Han Dance’, or the unique and charming ‘Street Angel’, they all enjoy popularity among tourists for their unique charm.
III. Cultural Tourism · Brand Activities
In recent years, Nanhai Film and Television City has enriched the cultural connotation of the scenic area with a variety of themed activities and has proven its plasticity through various large-scale competitions, achieving a qualitative leap in scenic area construction and operation. In 2019, the Central Radio and Television Station’s Mid-Autumn Evening Party, the 2019 World Orienteering Cup Final and the South Guangdong Ancient Post Road Division, and the 2019 China (Foshan) Greater Bay Area Kung Fu Film Week Opening Ceremony, and other heavyweight events have given Nanhai Film and Television City exposure at the tens of millions of levels, making its reputation spread far and wide at home and abroad.
It has successively assisted in holding influential activities such as the 2019 Shishan Internet+Cultural Tourism Fans Festival and the Shishan Guide Competition Final, the 2019 Nanhai Martial Arts Competition, and the 2020 Shishan Peach Blossom Carnival, attracting many tourists to participate and experience, and has received a warm response from all sectors of society. The scenic area continuously introduces new ideas, creating its own cultural tourism activity IP, launching a series of characteristic themed cultural tourism activities such as the New Year Film City Peach Blossom Meeting, March Cheongsam Culture Festival, May Auto Stunt Show, and National Day Kung Fu Food Carnival, with strong interactivity and high experience, forming a good reputation in society.The cheongsam culture festival, which has been held for five consecutive years, has become a business card of Foshan’s characteristic cultural tourism activities. Every March, it will set off a ‘cheongsam fever’ across the country, leading a new trend and also driving the consumption of peripheral products of cheongsam. Nanhai Film and Television City always adheres to the development concepts of ‘people-oriented’ and ‘tourists first’, and adheres to the business concept of ‘culture leading tourism’.
It continuously enriches the quality connotation of the scenic area, actively develops characteristic tourism products, innovates cultural tourism activity IPs, improves tourists’ experience and satisfaction, and strives to create a cultural tourism destination that is ‘worth going and willing to stay’. Opening hours: Open all year round from 08:30 to 17:30. Preferential policies: Children: Free for those under 1. 2 meters (inclusive) in height; preferential for those between 1.2 meters (exclusive) and 1.5 meters (inclusive). The elderly: Free for those aged 70 years (inclusive) or above with senior citizen privilege card or ID card; preferential for those aged 60 years (inclusive) to 69 years (inclusive) with senior citizen privilege card or ID card. Disabled people: Free with valid disability certificate. Military personnel: Active-duty military personnel and retired military personnel are free with valid military officer certificates and other valid documents. Students: Full-time undergraduate and below students are preferential with valid student ID cards. Military family members: Active-duty military family members are preferential with valid preferential care documents. Firefighters: Government full-time firefighters are free with valid documents. Police officers: Free with valid documents. Teachers: Preferential with valid documents. Medical workers: Preferential with valid preferential care documents. Survivors of martyrs and dependents of military personnel who died on duty or of illness: Preferential with valid preferential care documents. People with subsistence allowances and preferential care: Those who are subsistence allowance recipients, preferential care recipients, and households supported by the five guarantees confirmed by civil affairs departments are preferential with valid preferential care documents. Service facilities: Parking lot: [Parking lot at the entrance of Nanhai Film and Television City scenic area]. Reference price: ¥10/time. Address: At the entrance of Nanhai Film and Television City scenic area, Yingcheng Avenue, Songgang, Nanhai District, Foshan City, Guangdong Province. Parking spaces: 300. Toilets: There are multiple toilets in the scenic area, and there are eye-catching signs at the entrance.
