Wang Shengda Museum

The Wang Shengda Museum is located in Xinzhuang Village, Gaoqiao Town, to the west of Lianfeng Airpo[...]

The Wang Shengda Museum is located in Xinzhuang Village, Gaoqiao Town, to the west of Lianfeng Airport Road. The museum consists of a three-story antique-style main building, a tavern, a wine spirit pavilion, and a double fish pond. The antique-style construction covers an area of over 2800 square meters, featuring a three-story building with a traditional charm. Each floor serves as a separate exhibition hall.
Upon entering the first floor, visitors are greeted by a simulated scene of the Wang Shengda Rice Shop’s transactions. Additionally, there are two functional areas: an oil press workshop and a mill room, displaying the essential tools used in the traditional oil pressing and rice milling processes, accompanied by illustrative texts and images.
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The second floor is dedicated to the display of traditional Jiangnan agricultural culture. The walls are adorned with twenty-one Qing Dynasty ‘Imperial Farming Pictures,’ and the hall exhibits various daily agricultural tools from the past. Through physical displays and textual explanations, it authentically recreates the agricultural culture of the eastern Zhejiang region in ancient times.
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The third floor outlines the century-long history and future prospects of ‘Wang Shengda Rice Firm’ through four sections: the Wang family’s arrival in Yin, the establishment of ‘Wang Shengda,’ the decline of the family fortune, and the revitalization of ‘Wang Shengda.’ This is complemented by related physical displays.
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South of the main building lies the ‘Wine Culture Museum,’ primarily featuring live displays of brewing processes and manual activities such as wine making, oil pressing, and rice cake pounding. There is also a display room for brewing tools, wine vessels, and original famous liquors.


Furthermore, the museum is surrounded by lush greenery and clear streams, creating a serene environment that makes it an ideal place for visiting and leisure. It is hoped that primary and secondary school students will truly understand the profound meaning of ‘Every bowl of porridge and rice should be cherished,’ learn to cherish food, and value the labor of others after visiting the Wang Shengda Museum. The museum is open from January 1st to December 31st, from 08:30 to 16:30 daily.


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