Jinjiang International Group 2024 Enterprise Partners Conference

Published on July 21, 2024, at 11:10. The Jinjiang International Group’s 2024 Enterprise Partn[...]

Published on July 21, 2024, at 11:10. The Jinjiang International Group’s 2024 Enterprise Partners Conference, themed “Gathering Beauty for a Splendid Journey,” was successfully held in the ancient town of Zhujiajiao, Shanghai from July 17 to 18. As an important part of “Jinjiang Tour 2024,” nearly 300 well-known domestic and foreign enterprises and business travel ecological partners, including Sinopec Group, PetroChina Business Travel, China Unicom, CNOOC Group, Shenzhen Huitong, State Grid Business Travel Cloud, Three Gorges Group, and COSCO Shipping Group, gathered. They explored a new model of integrating wine and tourism and discussed the new trend of digital intelligence for enterprise business travel.

The enterprise special concert “A Drop of Water on the Celestial Dome,” planned and produced by world-renowned top composer and conductor Mr. Tan Dun, and the opening ceremony of the Jinjiang International Group’s 2024 Enterprise Partners Conference were grandly held in the Shuile Hall of Zhujiajiao, Shanghai, opening a magnificent chapter of a beautiful journey. At the event site, enterprise guests witnessed the charm of water music that combines Chinese and Western elements and played a new melody of gathering beautiful urban life.

On the morning of July 18, invited guests and partners visited the planning exhibition hall of the Yangtze River Delta Integrated Demonstration Zone and toured Yuandang Lake, the ecological lake shoreline. Here, guests witnessed the achievements of the national rural revitalization strategy and the Yangtze River Delta integration strategy, and felt the blooming results of the green development and ecological civilization concept of collaborative governance of the Yuandang Lake aquatic ecological environment being vividly practiced on this land.

As mentioned by Mr. Mao Xiao, CEO of Shanghai Jinjiang International Hotels Co., Ltd., in his opening speech at the conference: “As a practitioner of long-termism and adhering to the long-term goal of green development, Jinjiang, with its own advantages of global layout, is accelerating the pace of industrial chain construction and innovation, and is further expanding the enterprise mutual integration model by working hand in hand with partners.”

At the conference site, Mr. Zhang Kai, senior vice president of Jinjiang Hotels (China Region), shared on how new-quality productivity leads brand reconstruction and value remodeling, interpreting the group’s latest brand strategy: “At present, Jinjiang Hotels (China Region) is implementing a brand new ’12+3+1′ brand strategy: before 2028, create 12 thousand-store brands; create three core mid-to-high-end brands with extremely strong market competitiveness; explore one vacation track. At the same time, existing mature brands will also be upgraded and transformed. Through multiple measures such as brand product iteration and renovation of old stores, it can better meet new consumption demands.”

Besides sharing the good news on brand development strategy and member image upgrades, Mr. Zhang Kai pointed out that in the new era of business travel, it is essential to proactively join hands with partners to create a customer-centric, open and win-win new ecosystem. Over the past year, Jin Jiang Hotel Business Travel has established cooperative relationships with more than 600 new enterprises, achieving a rapid growth of 30% in business travel business. In the future, we will continue to exert effort in expanding the product map, consolidating the mid-to-high-end brand system, providing exclusive characteristic value-added services for business travel customers, and achieving long-term cooperation with enterprises.

Ms. Shen Min, General Manager of Shanghai Jin Jiang Travel Selection Tourism Co., Ltd., showcased the new achievements of Jin Jiang’s integration and innovation in cultural tourism exploration: the conference site premiered products such as the Hainan Island loop and previewed new routes such as Yunnan, Xinjiang, and Sichuan-Tibet – these series of products connect “hotel+” with routes, gathering scenic spots, attractions, local restaurants, and various cultural tourism formats around the hotel, and incorporate popular trends such as RVs, camping, and concert economies into the route creation, promoting the joint development of the upstream and downstream of the cultural tourism industry.

Ms. Shen Min, General Manager of Shanghai Jin Jiang Travel Selection Tourism Co., Ltd., deepened digital transformation and practiced ESG concepts to lead the industry’s high-quality development.**Jin Jiang Hotel’s Digital Intelligence and Business Growth**

The rapid growth of Jin Jiang Hotel’s business travel business is inseparable from the empowerment of digital intelligence. Providing customers with more flexible settlement periods, more convenient all-electronic ticket models, and supporting the settlement models of multiple subsidiaries of large customers, while meeting customers’ more diverse financial settlement needs, it leads the industry’s development towards a new direction.

**AI Empowerment and Service Quality**

Mr. Gan Qiusheng, General Manager of the Digital Efficiency Department of Jin Jiang Hotel (China Area), mentioned that AI empowerment achieves the integration of people, tools, and processes, comprehensively improving efficiency and quality, and delivering more personalized services to users in a more convenient way. Using digital capabilities to enhance service quality, it mentions how AI empowers hotel guests from pre-stay, during the stay, to post-departure, creating a full-scenario, full-link service loop, perfectly meeting the needs of consumers in the consumer sovereignty era, and creating an ultimate stay experience with real-time perception.

**Sustainable Practice and Green Strategy**

At the conference, Ms. Ma Yunzhi, Director of ESG of the Secretary’s Office of Shanghai Jin Jiang International Hotel Co., Ltd., shared her views on sustainable practice: ‘Jin Jiang Hotel’s green strategy system is based on green hospitality, human care, and responsible governance as the pillars of transformation, comprehensively and systematically arranging green travel, aiming to achieve carbon peak by 2030 and operational carbon neutrality by 2050, building Jin Jiang Hotel’s ‘Joining the Journey Together’ ESG strategy blueprint.’

**Global Expansion and Industry Dialogue**

Ma Yunzhi, ESG director of the secretary’s office of Shanghai Jinjiang International Hotels Co., Ltd., discusses ‘going global’ for win-win results and starts a new journey of overseas expansion. In addition, the Jinjiang International Group 2024 Enterprise Partners Conference also invited industry guests to deeply discuss hot topics such as how Chinese enterprises can reconstruct the global industrial chain by transforming from ‘export’ to ‘going global’ under the continuous promotion of the globalization wave, as well as the opportunities and challenges faced by enterprises going global.

**Dialogue on Global Business Travel Market**

Industry bigwigs from well-known enterprises such as Sinopec Group, BOE, and FCM, as well as Ms. ANNIE LIEW, vice president of marketing of Radisson Blu hotels, had a dialogue on the same stage with Li Chao, the founder of TravelDaily Global, the forum host, and discussed the changes and trends worthy of attention in the global business travel market. In the face of the wave of Chinese enterprises going global, they expressed their opinions on topics such as how to explore and meet the diverse business travel needs of enterprises and how to build an overseas business travel service platform to provide the optimal solution, contributing to the high-quality development of Chinese enterprises going global.

**Overseas Expansion and Business Travel Services**

The overseas Radisson business travel service launching ceremony held at this conference is an important step for Jinjiang International Group to expand overseas business. In the future, it will provide business travel customers with a better, more convenient, and more international business travel experience. In 2018, Jinjiang International Group reached cooperation with Radisson Hotel Group to provide guests with excellent stay services. As one of the largest hotel groups in the world, Radisson Hotel Group has ten unique brands and more than 1,360 hotels in operation and under construction. The official launch of overseas Radisson hotel business travel services provides enterprises with richer overseas travel solutions.

**Awards and Recognition**

As the grand finale of the conference – the ‘award ceremony’, multiple awards such as ‘Best Sincere Cooperation Unit’, ‘Most Valuable Win-Win Cooperation Unit’ and ‘Jinjiang International Group Industrial Chain Partner’ were presented, aiming to thank enterprises that have worked side by side with Jinjiang in multiple fields such as business travel services, tourism travel, and technical system cooperation to create together. At the same time, this award session also specially added the ‘Most Influential Business Travel Brand’ award. Brands such as ‘Jinjiang Metropolo, Hampton by Hilton, Livi, James Joyce Coffetel, Kyriad’ won this honor. They always adhere to the business philosophy of ‘customer-centered’, and create quality accommodation experiences for business travel customers with thoughtful services and excellence in details.

**Jinjiang International Group’s Vision**

Jinjiang International Group has gathered its diversified industries such as hotels, tourism, passenger transportation, and catering to create the ‘2024 Jinjiang Tour’. It hopes to build a cooperation and exchange platform for co-creation, integration, and common development through the 2024 Enterprise Partners Conference, expand service fields, and improve service quality. In the future, it looks forward to working closely with more customers to achieve a new win-win ecology and head for a beautiful future together!