Jin Jiang Radisson Hotel Steadily Expands Domestic and International Hotel Market with 20 New Projects Signed and Intended

Jin Jiang Radisson Hotel, a subsidiary of Jin Jiang International Group, has been a significant play[...]

Jin Jiang Radisson Hotel, a subsidiary of Jin Jiang International Group, has been a significant player in the international development of national brands, fostering economic and cultural exchanges. Blending national and international brand elements, the hotel has been aligning its brand matrix with market trends, achieving notable progress in the first half of 2024. The hotel signed and expressed intent to cooperate on 20 domestic and international hotel and apartment projects, adding nearly 5,500 rooms across various formats, including urban business hotels, resort hotels, full-service hotels in industrial areas, and serviced apartments. This expansion has further released and recognized the brand matrix’s market potential, underscoring Jin Jiang Radisson Hotel’s strong foundation and capabilities in the full-service hotel sector.

The hotel’s operational experience, which combines Chinese warmth with international standards, has revitalized the hotel and travel market, positioning it as a key participant in the high-end and luxury hotel segment for Chinese national brands. Jin Jiang Radisson Hotel has sustained a robust expansion momentum, with new signings in first- and second-tier cities such as Shanghai, Qingdao, Linyi in Shandong, and Luoyang in Henan. Additionally, the hotel made its debut in three locations in Hainan, Mianyang in Sichuan, Yichun in Jiangxi, and Sanming in Fujian, all of which are major and potential tourist destinations.

In terms of intended cooperation projects, Jin Jiang Radisson Hotel is not only entering popular tourist destinations like Hangzhou in Zhejiang, Changzhou in Jiangsu, and Xiangxi in Hunan but also making a strong foray into overseas markets, including Vietnam and Cambodia. The new high-end brand Radisson is also entering the Chinese market for the first time in Jingdezhen, Jiangxi. The signed projects consider various management models, including entrusted management, operational support, and franchising, offering investors flexibility and autonomy.

Jin Jiang Radisson Hotel CEO Tang Ming stated, “Jin Jiang Radisson Hotel follows the development of the times, enriches the experience of a better life with high-quality hotel products, and further promotes and improves the market participation of China’s high-end and luxury hotels with our deep insights into Chinese owners and consumers. The signed hotels also well prove the market’s expectations and confidence in national brands.” He continued, “Our diverse brand matrix, which integrates the wisdom and culture of the East and West, has both an international perspective and a deep cultural resonance with a strong national heritage. It also has a high market sensitivity to grasp market trends, continuously empower hotel assets for owners with long-term premium and stable market returns, and present a diverse stay experience for guests, creating high-quality travel options.”

Rooted in the core market, Jin Jiang Radisson Hotel is expanding its layout in first- and second-tier urban hotels. Through precise market positioning and brand strategy, the hotel aims to consolidate its leading position in the high-end hotel market of first- and second-tier cities, expanding its presence in business centers, transportation hubs, and core industrial areas to meet the diverse demands of various guests. For instance, the Radisson Hotel in Xinzhuang Industrial Zone, Shanghai, with 400 rooms, is designed to provide top-notch services and experiences for high-end business people in Shanghai’s Xinzhuang Industrial Zone. The Radisson Hotel in Qingdao, located in the core area of the Chengyang High-tech Industrial Development Zone in Qingdao, Shandong, and the Jinjiang International Hotel in Linyi, which faces the landmark building in Linyi City across the river and is situated at an important transportation hub, will bring a pure modern urban experience to guests in the Lushan area upon completion, becoming the ideal choice for business travelers.Jin Jiang Li笙 Hotel, affiliated with Jin Jiang International Group, brings new vitality to the hospitality market with operational experience that combines Chinese warmth and international standards. It becomes a deep participant in the high-end and luxury hotel sector for Chinese national brands.

Since its launch, Jin Jiang Li笙 Hotel has maintained a good expansion momentum. Newly signed projects are located in first and second-tier cities such as Shanghai, Qingdao and Linyi in Shandong, and Luoyang in Henan. It also makes its first entries into major and potential tourist destinations like three locations in Hainan, Mianyang in Sichuan, Yichun in Jiangxi, and Sanming in Fujian. In intention to cooperate projects, it enters popular tourist destinations such as Hangzhou in Zhejiang, Changzhou in Jiangsu, and Xiangxi in Hunan. It also strongly enters overseas markets like Vietnam and Cambodia. Additionally, the first high-end brand Li祺 enters the Chinese market in Jingdezhen, Jiangxi. The new signed projects consider entrustment management, operational support, and franchise business models, providing investors with flexibility and autonomy. In the renovation of existing properties, it offers various choices for guests, partners, and owners through project plans like Lijun Serviced Apartments.

Jin Jiang Li笙 Hotel CEO Tang Ming said: ‘Jin Jiang Li笙 Hotel is in line with the development of the times, enriching the experience of a better life with high-quality hotel products. With our deep insights into Chinese owners and consumers, we further promote and increase the market participation of high-end and luxury hotels in China. The signed hotels released this time also well prove the market’s expectations and confidence in national brands. At the same time, the multi-brand matrix of Jin Jiang Li笙 Hotel, which integrates the wisdom and culture of the East and West, has both an international perspective and a deep cultural value resonance with a profound national heritage. It has a high market sensitivity to grasp market trends, continuously empowering hotel assets for owners with long-term premium and stable market returns. It also presents a diverse stay experience for guests, creating high-quality travel options.’

Rooted in core markets, Jin Jiang Radisson Hotel is expanding in first and second-tier cities through accurate market positioning and strategic brand development. It will continue to consolidate its leadership in the high-end hotel market of first and second-tier cities, expanding its layout in business centers, transportation hubs, and core industrial areas to meet different guest demands. The Radisson Hotel in Xinzhuang Industrial Zone, Shanghai, with 400 rooms, aims to provide top-notch services and experiences for high-end business professionals in the Shanghai Xinzhuang Industrial Zone. The Radisson Hotel in Xinzhuang Industrial Zone is located in the core area of the Qingdao Chengyang High-tech Industrial Development Zone in Shandong Qingdao. The Jinan International Hotel in Linyi City, facing the city’s iconic buildings across the river and located at an important transportation hub, will bring a pure modern urban experience to guests in the southern Shandong region after completion, becoming an ideal choice for business travelers. Additionally, the Radisson Hotel in Mengjin, Luoyang, Henan Province, a city with a history of thirteen dynasties, has ample surrounding commercial support and will create a journey that connects local cultural heritage with modern urban life for guests.

Focusing on cultural and tourism destinations, Jin Jiang Radisson Hotel is entering more major and potential development areas with the vigorous development of the cultural and tourism economy. With keen market insight and forward-looking strategic layout, it continuously explores new tourism destinations. For the first time, it enters cultural and tourism potential areas such as three places in Hainan, Mianyang in Sichuan, Yichun in Jiangxi, and Sanming in Fujian, providing excellent services for tourists seeking unique cultural experiences and promoting in-depth integration and innovation of cultural tourism. As the first Radisson brand in Hainan Province, the entry of Danzhou Radisson Hotel indicates Jin Jiang Radisson Hotel’s emphasis on the Hainan market. The hotel is expected to open in 2027 and will have 325 rooms, becoming one of the highest-standard complex development projects in Danzhou City in the future. In addition, Hainan will introduce Qionghai Radisson Hotel and Wenchang Radisson Hotel, providing more travel and residence options and experiences for tourists. Mianyang Jin Jiang Hotel, as the first Jin Jiang brand hotel to enter Mianyang, Sichuan, will inject fresh vitality into the local tourism industry. The Jinghua Bay Hotel in Yichun, Jiangxi, located on the north section of National Highway 320, has a total construction area of 35,000 square meters and is fully equipped, providing a variety of accommodation options.The Tai Ning Jin Jiang International Resort Hotel in Sanming, Fujian, is nestled close to the picturesque Dajin Lake and surrounded by lush Jinxi and forest areas. This integration of natural beauty with a significant scale of tourism facilities is instrumental in fostering the local economy’s growth. The hotel’s strategic expansion and intended cooperation projects are actively broadening the business scope of Jin Jiang Radisson Hotel.

In the realm of popular destinations, the Furong Town Jinjiang Resort Hotel marks the Jinjiang brand’s debut in Xiangxi, Hunan. It is situated adjacent to the Furong Town scenic area and is inspired by the local Tujia culture, offering a distinctive aesthetic design. Over in the scenic area of Thousand Islands Lake, the Hangzhou Thousand Islands Lake Radisson Resort Hotel has established a high-end leisure haven for those seeking a tranquil vacation. The Shanghai Fengxian Radisson Hotel, with its prime location in Lin-Gang Fengxian Park and proximity to Hangzhou Bay, is poised to become a top choice for both business and leisure travelers. The Changzhou Hohai University Radisson Hotel, located within the campus of Hohai University in Changzhou, Jiangsu, and next to Changdang Lake, is set to serve as an international academic exchange center, catering to global academic exchanges and high-end business events. Additionally, the Jingdezhen Liqi Resort Hotel, as the Chinese debut of the high-end Liqi brand under Jin Jiang Radisson Hotel, is located in the Yaoli Scenic Area. With a design philosophy of ‘nature, balance, luxury, and Zen,’ it provides a comprehensive solution for various leisure vacations, cultural events, forums, summits, and even outdoor weddings.

Jinjiang Radisson Hotel is also extending its reach internationally, with its national hotel brand Jinjiang International Hotel making significant strides overseas, particularly in Southeast Asian countries like Vietnam and Cambodia. Among the projects with cooperation intentions are the Nha Trang Jinjiang International Hotel and the Hoi An Jinjiang International Hotel, which are slated to be located in the renowned coastal tourist destination of Nha Trang and the historic city of Hoi An in Vietnam. These hotels aim to offer a richer, more diverse, and higher quality tourism experience to global tourists. In Cambodia, the intended cooperation projects include the White Horse Mangrove Beach Jinjiang International Resort Hotel, the Angkor Golf Jinjiang International Resort Hotel, and the Siem Reap Jinjiang International Hotel, all strategically placed in areas abundant with natural and tourism resources, creating favorable conditions to attract global business travelers and leisure tourists.

Jinjiang Radisson Hotel is not only carving out a new frontier in the high-end and luxury hotel sector but also providing robust support for the high-quality development of the cultural tourism industry. Looking ahead, Jinjiang Radisson Hotel will continue to expand into more cities and cultural tourism destinations, refine its products and services, offer more diverse options for owners, and persist in delivering high-quality travel experiences for consumers.