Hilton Garden Inn Celebrates 10th Anniversary Milestone in China

Published on January 8, 2024, 22:30. [January 8, 2024, Shanghai, China] As an iconic upper-midscale [...]

Published on January 8, 2024, 22:30. [January 8, 2024, Shanghai, China]

As an iconic upper-midscale select-service hotel brand under Hilton Group, Hilton Garden Inn officially ushers in the milestone of its tenth anniversary of operation in China this year.

Since the opening of the first Hilton Garden Inn in Shenzhen, China in 2014, the Chinese market has become one of the important engines for the global growth of Hilton Garden Inn. By the end of 2023, the number of Hilton Garden Inn brand hotels opened in China has reached 67, and the number of hotels opened globally has exceeded 1,000.

Picture: Hilton Garden Inn brand’s 10th anniversary in China and the 10th anniversary celebration of Hilton Garden Inn Shenzhen Bao’an Huasheng.

Jenny Milos, Vice President of Select Service and All-Suite Hotels, Asia Pacific, Hilton Group, said: ‘We are delighted to see the rapid expansion of the Hilton Garden Inn brand globally and achieve the milestone of 1,000 hotels worldwide. In the past ten years, the Chinese market has made important contributions, driving global growth and having great potential. In 2024, we will continuously iterate and renew products and services to meet the changing needs of guests and bring the bright and enthusiastic travel and accommodation experience to more destinations in a localized way.’

Picture: Hilton Garden Inn brand’s 3.0 refreshed version.

Li Xianfeng, Vice President of Operations of Select Service Hotels in Greater China and Mongolia, Hilton Group, said: ‘We are very pleased to welcome this important milestone moment at the beginning of the new year. Looking back on the growth process, we have not only achieved breakthroughs in quantity, layout, and operation mode, but also made proud achievements in improving service quality and enhancing guest experience. Today’s Hilton Garden Inn has become a model of an international upper-midscale select-service brand. Each update and iteration reflects our profound insights into market development, guest needs, and owner interests.’

Looking back, three core strategies promote development.

Product iteration and brand potential drive vigorous development. Hilton Garden Inn fully integrates the century-old brand and resource advantages of Hilton Group and interprets the brand spirit of ‘bright and enthusiastic’ through localization strategies. Product iteration also always keeps in sync with market development. In 2023, it was refreshed again on the basis of 3.0. While closely focusing on consumer needs and creating a travel experience with both high quality and cost-effectiveness, it always pays attention to the return on investment of owners.

Development model and urban layout strategy lead to strong growth. As an upper-midscale select-service brand under Hilton Group and also one of the fastest-growing brands, Hilton Garden Inn adopts the strategy of ‘taking the city center as the core and comprehensively laying out along high-speed rail lines’, effectively expanding the sinking market. The brand has laid a solid foundation for its long-term growth in the Chinese market through the dual cooperation model of franchising and entrusted management.

Operational advantages and corporate culture escort brand expansion. Inheriting Hilton Group’s concept of attaching importance to talent cultivation and internal promotion, the Hilton Garden Inn brand actively builds talent echelons, especially in the general manager training program and operations manager. Facing the rapid development of the market in third- and fourth-tier cities, the independent team management support of Hilton Garden Inn concentrates efforts for the rapid expansion of the brand.

Ten years of cultivation, key nodes achieve today’s prosperity.

In 2014, Hilton Group customized the Hilton Garden Inn product for China and officially launched the brand’s business in China.Hilton Garden Inn Brand 3.0 Refresh Version
Vice President of Operations for Selected Service Hotels in Greater China and Mongolia at Hilton Group, Li Xianfeng, said: “We are very pleased to welcome this important milestone moment at the beginning of the new year. Looking back at the growth process, we have not only achieved breakthroughs in quantity, layout, and operational models, but also made proud achievements in improving service quality and enhancing guest experiences. Today’s Hilton Garden Inn has become a model of international high-end selected service brands, and each update and iteration reflects our deep insights into market development, guest needs, and owner interests.”

Looking back, three core strategies promote development, product iteration, and brand momentum to boost vigorous growth.

**Product Iteration**
Hilton Garden Inn fully integrates the century-old brand and resource advantages of the Hilton Group, interpreting the “bright and warm” brand spirit through localization strategies. Product iteration has always been in sync with market development, refreshing again in 2023 on the basis of 3.0, closely focusing on consumer needs, creating a travel experience with both high quality and cost-effectiveness, while always paying attention to the investment returns of the owners.

**Development Models and Urban Layout Strategies**
As a high-end selected service brand under the Hilton Group, and also one of the fastest-growing brands, Hilton Garden Inn has adopted a strategy of “focusing on city centers and fully deploying along high-speed rail lines”, effectively expanding the market in depth. The brand has laid a solid foundation for long-term growth in the Chinese market through dual cooperation models of franchising and management contracts.

**Operational Advantages and Corporate Culture**
Adhering to the Hilton Group’s emphasis on talent cultivation and internal promotion, the Hilton Garden Inn brand actively builds a talent echelon, particularly in the general manager training program and operations manager. Faced with the rapid development of the third and fourth-tier city markets, the independent team management support of Hilton Garden Inn gathers strength for the brand’s rapid expansion.

Ten years of cultivation, key nodes achieve today’s splendid achievements.
In 2014, Hilton Group customized the Chinese version of Hilton Garden Inn products, officially starting the brand’s business in China. The opening of Shenzhen Bao’an Hua Sheng Hilton Garden Inn marked the official landing of the Hilton Garden brand in China and was the starting point of its business development in China.
After several years of localization and product iteration, Hilton Garden Inn launched a new version of design for the Chinese market in 2019, which not only reflects the brand’s deep understanding and rapid response to the unique needs of the Chinese market but also further strengthens its brand image and market competitiveness in the local market.
In 2021, the brand’s franchising model landed in China. The successful implementation of this strategy not only closely connects Hilton Garden Inn with the Chinese hotel industry and investors but also receives widespread recognition and praise from the market due to its stable investment returns and cost-effective stay experience, becoming an important driving force for the rapid growth of Hilton Group in the Chinese market.
In 2023, Beijing Haidian Daoxiang Lake Hilton Garden Inn opened. As the 50th hotel of the brand in China, it highlights the strong development momentum of the Hilton Group in the Chinese market. In addition, the brand has also landed in Shanghai, Hangzhou, Tianjin, and other places, while deeply deploying in the sinking market of Qujing, Ganzhou, Xianyang, Weifang, Hulunbuir, and other places.

Bright and enthusiastic, high-quality accommodation experience is available worldwide.
Hilton Garden Inn is located in popular cities and characteristic destinations at home and abroad. Recently, the brand has also welcomed the opening of its 1000th Hilton Garden Inn worldwide – Hilton Garden Inn at San Jose Airport Town Center in Costa Rica. The Hilton Garden Inn in Busselton, Australia, is located on the picturesque Geographe Bay and overlooks Albany’s waterfront marina, just a five-minute drive from the lively town center of Busselton. The Condado Hilton Garden Inn in San Juan, Puerto Rico, is adjacent to Condado Beach, where guests can enjoy the fun of sunshine and surfing. The Balikesir Hilton Garden Inn, located in the city center of Balikesir in the Marmara region of northwestern Turkey, creates a colorful Turkish style for tourists who yearn for coastal leisure. Situated in California, the Visalia Hilton Garden Inn is a favored accommodation for business travelers. In China, the hotels established have also left a lasting impression on guests. The Beijing Haidian Daoxiang Lake Hilton Garden Inn is the first Garden brand hotel opened by Hilton Group in Beijing’s Haidian District.The Tianjin Huayuan Hilton Garden Inn has a superior geographical location and convenient transportation, making it an ideal choice for both business and leisure travelers. It features warm-hearted and bright design and adopts a shared social concept in its spatial layout to create a relaxed and comfortable stay experience for guests.

The Shanghai Lujiazui Xinmei Hilton Garden Inn is located in the core business district of Lujiazui. Guests can overlook the Huangpu River from the hotel, and the Oriental Pearl Tower, Jin Mao Tower, and Shanghai Tower are virtually at their doorstep.

The Hangzhou Xiaoshan Hilton Garden Inn is conveniently located near Hangzhou Xiaosuan Airport and the subway, making it an excellent choice for vacations and business trips.

The Jiaxing Xiuzhou Hilton Garden Inn is located in the ‘land of fish and rice’, Jiaxing. The hotel’s lobby features a 9-meter-high mosaic art wall that creates a green and hazy Jiangnan water town atmosphere.

The Nujiang Hilton Garden Inn, located in Nujiang, is an ideal place to explore and experience a colorful and diverse cultural atmosphere.

The Lhasa Tianfeng Hilton Garden Inn has a large-scale diffusive oxygen supply system, effectively alleviating guests’ discomfort caused by ‘altitude sickness’, making it an ideal place to stay for guests to explore the magnificent plateau.

In 2024, Hilton Garden Inn will make its debut in several popular destinations, including core cities such as Shanghai, Beijing, Foshan, and Chengdu, as well as high-quality tourist destinations like Guilin Yangshuo, Xinjiang Sayram Lake, and Jiangxi Jingdezhen.