Magnolia Hotel Wins Golden Light Award

Published on April 25-26, 2024, the 9th China Tourism Accommodation Industry Forum and the 2023-2024[...]

Published on April 25-26, 2024, the 9th China Tourism Accommodation Industry Forum and the 2023-2024 China Tourism Accommodation Industry Golden Light Award Ceremony were grandly held in Jinan. The preferred service hotel brand under Jinjiang Hotels – Magnolia Hotel won the Golden Light Award for ‘Most Popular Hotel Brand’. Picture of award certificate or ceremony site.

The Golden Light Award for China’s tourism accommodation industry is the award with the widest cross-industry scope, the highest professional level, and the widest coverage in China’s hotel accommodation industry. Every year, it is evaluated by senior judges from academia, profession, and cross-border fields. It is the supreme honor in China’s tourism accommodation industry and also an industry honor that hotel accommodation brands continuously strive for.

Magnolia Hotel’s winning of this award reflects the high recognition and affirmation of the entire hotel industry for Magnolia Hotel, and also reflects the high-quality brand image and profound brand influence of Magnolia Hotel in the minds of consumers.

As a preferred service hotel brand under Jinjiang Hotels, Magnolia Hotel has won the love and favor of consumers with its unique brand positioning of ‘humanistic coffee in the hotel world, perfect controller of fashionable life’.

Since June 2018, when the first store of Magnolia brand, ‘Magnolia Hotel Shanghai Jinjiang Amusement Park Store’, officially set sail, up to now, nearly 500 stores have been contracted, of which nearly 350 stores are in operation, distributed in 31 provinces and more than 115 cities across the country, with a total of more than 40,000 rooms.After five years of rapid development, Magnolia Hotel has now become an outstanding preferred service hotel brand in China.

Magnolia Hotel adheres to the brand concept of ‘Caring for You, Making It Better’ and takes ‘Deeply cultivating local culture and reshaping Shanghai-style classics’ as the core brand spirit. While allowing customers to obtain a high-quality living experience, it also strives to create a ‘more than just a hotel’ living space and unique lifestyle for consumers.

Magnolia Hotel breaks the modular design concept of traditional business hotels. Through the design concept of ‘one city, one product, one store’, it endows each hotel with the cultural characteristics and heritage of its location, so that each hotel can bring unique living feelings and experiences to guests.

As a flexible, innovative hotel brand full of humanistic and artistic sense, Magnolia Hotel continuously iterates and upgrades the product core and appearance through product design, sub-brand incubation, brand cross-border cooperation, IP culture and other methods. It uses innovative thinking to create personalized products with brand temperature and meeting the needs of different consumers, enriching the hotel product matrix in multiple dimensions and injecting strong development momentum and potential into the brand.

From ladies’ themed rooms to trendy IP themed rooms, from tea-tasting themed rooms for tea art lovers to iQIYI themed rooms for film and television lovers, Magnolia Hotel has cooperated with many well-known brands to develop up to 15 characteristic themed rooms.Magnolia Hotel has made a name for itself by partnering with major traffic IPs such as Wang Yutai, Lao Fengxiang, Zhuoma Spring, and White Rabbit. These collaborations have turned cross-border integration into a driving force and a symbol of brand innovation for Magnolia Hotel. This strategy has successfully attracted fans of these IPs and positioned the hotel at the forefront of the current traffic-driven era.

In line with the global call for environmental protection, Magnolia Hotel has taken a proactive stance in embracing the ESG sustainable development strategy. The hotel has actively implemented initiatives that are perceivable and beneficial to both investors and consumers. One such initiative is the linen recycling and reuse project, which has recycled a total of 2.5 tons of waste linen, with an expected reduction in carbon emissions by 300KG. Magnolia Hotel encourages more consumers to join its ESG future plan, aiming to advance the sustainable development process, expand the influence of its environmental protection projects, and promote the industry’s sustainable development as a whole.

The hotel’s commitment to excellence has been recognized with the prestigious Golden Light Award for ‘Most Popular Hotel Brand’. This honor serves as a motivation for Magnolia Hotel to continue pushing forward, innovating in competition and development, and creating a superior new travel and accommodation service experience for its customers. The hotel also looks forward to collaborating with more partners to foster the prosperous development of the hotel industry.

Looking ahead, Magnolia Hotel remains committed to its original vision and will continue to work diligently. The hotel will focus on updating its business management concepts, accelerate the development of more diversified product services, and provide a continuous stream of novel service experiences for the market and consumers. By assuming more social responsibilities, Magnolia Hotel aims to lead the new trend in hotel operations.强制约束：
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