### Where Dragons Roam, Spirit Abides: LONGTIME – A Modern Urban Legend
**Starting from January 20, 2024, BFC The Bund Financial Center (BFC) presents a fantastic secret realm titled ‘Where Dragons Roam, Spirit Abides: LONGTIME.’** This event carries the essence of Eastern traditional culture to craft a new chapter of modern urban legend.
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### The Grand Arrival of the Divine Dragon
A colossal golden-red divine dragon descends upon BFC, launching the Spring Festival journey with a grand and mighty presence. The Bund Fung Jing Dragon Fortune Market welcomes the New Year with a variety of events, bridging the past and present with a myriad of atmospheres, revitalizing the dragon year vitality of Shanghai’s modern landmarks.
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### Symbolism and Charm of Chinese Mythology
**Leaping fish transform into dragons, symbolizing joy and smoothness.** At the beginning of the 2024 Spring Festival, come to BFC to experience the unique charm of Chinese mythological stories and embark on a dragon-themed fantasy journey.
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### Dragon Quest Secrets: A Special Event
The golden-red divine dragon occupies the first floor atrium and outdoor square of BFC. Amidst the vast atmosphere, popular brands turn into dragon quest stations, launching a special event called ‘Dragon Quest Secrets.’ This event invites fashionable and playful youths to bravely join, unlock hidden mythological elements, and win limited dragon year gifts.
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### The Spring Festival Dragon Fortune Market
The Bund Fung Jing Market gathers the auspicious qi of the East, transforming into the Spring Festival Dragon Fortune Market, becoming a new landmark for modern blessings in Shanghai. The luxury matrix of drumming and fortune-telling initiates good fortune, opening a vital Spring Festival for the youth who come to offer incense.
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### Eastern Charm and Cultural Heritage
There are also artistic creations full of Eastern charm and traditional intangible cultural heritage crafts displayed on-site, showcasing the craftsmen’s skills and offering sincere New Year blessings to visitors from all directions.
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### Rich Activities and Celebrations
National trend music performances, New Year flavor game challenges, the 2024 Stove Gathering, and the Fish Lantern Garden Party, among other rich activities, will also be staged, pushing the atmosphere of fashionable New Year social spaces to new heights.
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### The Bund Flower Street Experience
During the Spring Festival, following the festive atmosphere, passing through ‘The Bund Flower Street’ Fangbang Middle Road from BFC to Yu Garden, the prosperous scene of the Spring Festival lantern festival acts as a bridge through time, connecting the ancient and modern, recreating the eternal style of this historic city.
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### Spring Festival Posters and Activities
– BFC Where Dragons Roam, Spirit Abides: LONGTIME Spring Festival poster
– BFC The Bund Fung Jing Spring Festival Dragon Fortune Market poster
– BFC past Spring Festival The Bund Fung Jing Market activities
This event promises to be an unforgettable celebration of culture, myth, and modernity, all woven together in the heart of Shanghai.
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