Oriental Cable and SMG Live Entertainment's 'Bestie Month' Activity

Published on April 7, 2024, 12:22. In March, the ‘Bestie Month’ activity titled ‘F[...]

Published on April 7, 2024, 12:22. In March, the ‘Bestie Month’ activity titled ‘Fiery Youth, Pair Up with You in Dramas’ jointly launched by Oriental Cable and Shanghai Media Group Live Entertainment set off a considerable wave in the drama fan circle in Shanghai. When two besties handle any 192 package, they can participate in the blind box draw for performing arts. The highly sought-after original musical ‘The Phantom of the Opera’, the dance drama ‘The Eternal Wave’, the exquisite stage play ‘Blossoms’ cultural and creative peripheral gift pack, and the opportunity to visit the backstage and take a photo with the actors have attracted a lot of attention.

On April 6, it was the last day of the first season of the stage play ‘Blossoms’. The cooperation release ceremony between Oriental Cable and Shanghai Media Group Live Entertainment was held at the Meiji Theatre, the performance venue of the first season of the stage play ‘Blossoms’. Along with Yu Xiang, general manager of Oriental Cable Network Co., Ltd., and Shanghai Media Group Live Entertainment Group.

As a comprehensive information service provider and digital base provider with full licenses in Shanghai, Oriental Cable provides full services integrating cable TV, 5G, and broadband for household users. Relying on the excellent tradition of being rooted in cultural enterprises, it has been exploring to meet the diverse needs of Shanghai users through intelligent home services and cultural tourism benefits.

Shanghai Media Group Live Entertainment (Group) aggregates business segments such as content creation, theater operation, performance marketing, and artist brokerage, and is committed to building the largest and most influential full-industry-chain live entertainment platform in China.It has seven state-owned troupes and one art center, and owns/operates 17 professional theaters and performing arts spaces. It has produced multiple phenomenal performances – the immersive drama ‘Sleep No More Shanghai Edition’, the dance drama ‘The Eternal Wave’, etc.

In this cooperation, the strong segments of Oriental Cable and SMG Live Entertainment are combined to jointly create exclusive cultural tourism benefits for broadcasting and television 5G users, including a 5% discount on ticket purchases for theater performances under SMG Live Entertainment, early ticket purchases for some shows, and ticket purchase expansion funds, further enhancing the cultural attributes of broadcasting and television 5G products.

In addition to providing high-quality communication services for users, Oriental Cable gives play to its broadcasting and television genes and makes meticulous efforts in providing one-stop cultural services for users.

At this release ceremony, General Manager Yu Xiang also released the long-awaited Oriental Cable rights and interests platform – ‘192 Enjoy Life’. 192 users can directly log in to the mini-program and enjoy one-stop rights and interests discounts for ‘eating, drinking, playing, traveling’. In the ‘One City, One Show’ zone, users can directly enter the exclusive link in the mini-program to enjoy the benefit of discounted ticket purchases to watch shows; ‘One City, One Product’ brings together food discounts such as Starbucks, McDonald’s, KFC, and Pizza Hut; ‘One City, One Movie’ gathers high-quality cinema resources of cinemas across Shanghai; and there are also seasonal goodies jointly launched with Oriental Shopping.In the future, Oriental Cable will continuously explore and upgrade more rights and interests. It will further realize the “collision between 5G and culture” and wholeheartedly create a new “communication + culture + ∞” integrated universe for 192 users. In the planet of rights and interests, we look forward to meeting you unexpectedly.