Fierce Competition in Mid-to-High-End Hotels: Vienna International’s Success Story

**July 28, 2024 | 16:22** In the realm of mid-to-high-end hotels, the adage “There is no most [...]

**July 28, 2024 | 16:22**

In the realm of mid-to-high-end hotels, the adage “There is no most intense competition, only more intense” rings true for the current competitive landscape. Following the explosive growth of 2023, the hotel industry has seen unprecedented changes and adjustments this year. Chinese domestic hotel groups have been sharpening their focus and strategies within this market segment.

**Jin Jiang Hotel Group’s Accelerated Competition**

As Asia’s largest comprehensive tourism enterprise group, Jin Jiang Hotel Group is quickening its pace in the mid-to-high-end hotel sector. At the 2024 Jin Jiang Hotel Partners’ Success Conference, Wang Wei, CEO of Jin Jiang Hotels (China), posed thought-provoking questions about the nature of competition.

**Vienna International Hotel’s Market Leadership**

Vienna International Hotel, a flagship brand under Jin Jiang Hotels (China), announced in the first half of the year that it has surpassed 1500 locations, spanning 34 provinces and over 350 cities, solidifying its leading position in the industry. In the face of fluctuating consumer demands and market competition, Vienna International Hotel has managed to break through and secure consecutive victories.

**Keys to Success**

The keys to Vienna International Hotel’s success lie in providing consumers with high-quality products and services to enhance travel living experiences and empowering investors with highly competitive market products to increase brand value. As a hotel brand with an international perspective and cultural inclusiveness, Vienna International Hotel’s Classic Edition meticulously crafts the essence of European classical culture, building a European classical lifestyle across multiple dimensions.

**Multi-Sensory Experiences**

– **Visually**: Classic arch elements from European church architecture are reimagined in room signs and indoor directional signage.
– **Auditorily**: Customized music design for different times of the day, divided into six segments to cater to users’ emotional states.
– **Olfactorily**: Exclusive custom fragrances create a royal European court atmosphere.
– **Gustatorily**: An upgraded breakfast menu introduces specialty dishes in various meal categories, with Chinese meals featuring local cuisine and Western breakfasts offering Austrian-inspired dishes like Vienna sausages. Beverages include carefully selected, deep-roasted, and hand-ground coffee beans from Central and South America.

**Cost-Effective Product Creation**

Vienna International Hotel’s Classic Edition focuses on consumers’ ‘key experiences’ in product creation, breaking down hotel products and services. By increasing, reducing, eliminating, and creating in the cost investment of product construction and operation, the brand achieves a redistribution of investment costs, harmonizing high-quality customer experiences with low-cost investment for investors.

**Investment Advantages**

Through modular design and prefabricated construction, Vienna International Hotel has achieved a cost control miracle, with a classic single room costing only 74,500 yuan and a comprehensive single room costing 120,000 yuan. The investment advantage is significant. For example, in new first-tier cities, Vienna International Hotel’s classic version boasts an average annual occupancy rate of 88%, with an average room rate of 400 yuan per room for five years. The investment payback period can be shortened to 3.49 years, truly achieving cost reduction and efficiency enhancement.

**Market Leadership and High-Quality Development**

In the current market context of mid-to-high-end hotels, Vienna International Hotel has become a leading brand with strong brand value and product strength. As it enters the high-quality development stage, the brand has further upgraded its product experience and investment model, creating the classic version product. This leap in brand value and commercial capability accurately matches market demand, setting Vienna International Hotel apart in the competitive mid-to-high-end hotel market.