2024 Jinjiang Hotel Partners Success Conference: A New Chapter in Hospitality

On July 17, 2024, the 2024 Jinjiang Hotel Partners Success Conference was grandly held in Shanghai a[...]

On July 17, 2024, the 2024 Jinjiang Hotel Partners Success Conference was grandly held in Shanghai as an important part of ‘Gathering and Enjoying Beautiful Urban Life – 2024 Jinjiang Tour’. At this conference, Jinjiang Hotels unveiled their brand proposition, “A Place of Peace in the Heart, Jinjiang Hotels,” aiming to resonate with consumers through a sense of belonging. The event also featured the unveiling of the major IP ‘Traveling in China with Jinjiang’ and its debut routes, along with the cool induction of the first ‘AI super employee’ in the hotel industry, creating a rich new hotel consumption experience.

At the Partners Success Conference, Zhou Wei, vice president of Jinjiang International Group, Wang Wei, CEO of Jinjiang Hotels (China Region), and Zhang Kai, senior vice president of Jinjiang Hotels (China Region), jointly unveiled the new brand proposition of Jinjiang Hotels. With over 40 brands spread across the globe, Jinjiang Hotels caters to various categories from luxury to economy, meeting the travel accommodation needs of different customer groups. The brand has a history of receiving political leaders of various countries and serving ordinary guests, adhering to the mission of being the benchmark of hotel service in China and warming guests with quality and humanized service.

Chen Kai, general manager of the brand strategy department of Jinjiang Hotels (China Region), comprehensively analyzed the company’s new ’12 + 3 + 1′ brand strategy for the first time at the conference. This strategy replaces traditional hotel brand thinking with innovative product thinking, aiming to create Jinjiang’s characteristic advantages.On the afternoon of July 18, the 2024 Jinjiang International Group Enterprise Partners Conference was held in the Zhujiajiao Jinjiang Hotel in CITIC Pacific, Shanghai. More than two hundred well-known domestic and foreign enterprises gathered together. The summit, with the theme of ‘Gathering Beautiful Journeys’, aims to bring together well-known domestic and foreign enterprises, business travel ecological partners, authoritative scholars, and industry elites to build a high-value communication and cooperation platform, explore new models of hotel and tourism integration, and jointly plan a new blue ocean of cultural tourism digital intelligence.

Among them, the new upgraded product of Campanile – the selected version was introduced, aiming to meet the market demand of young new business travelers and create a living space that meets the needs of Chinese people with fashion, youthfulness, and vitality as the core. At the same time, Campanile launched the concept of ‘urban living room’, building a free and affordable living place through four product characteristics: borderless social interaction, happy moments, smart living, and green life. Outside the main venue, six major brands that have focused on value reshaping in Jinjiang Hotels (China Region) presented their latest brand propositions and product characteristics to the audience in a creative exhibition way. The exhibition area of the Campanile brand vividly displays the freedom, liveliness, and enthusiasm in French genes in the exhibition area. With innovative design and unique atmosphere, it creates a fun and vibrant dynamic space, allowing every visitor to feel the unique charm and infinite creativity of Campanile Hotel.At the conference, Campanile, an international brand under Jin Jiang Hotels, was awarded the ‘Most Influential Brand in Business Travel’. This accolade is a testament to its exceptional performance in corporate travel services and solidifies its leading position in the industry.

Founded in 1976, Campanile initially took root in Europe. After years of accumulation, it has developed a long history and French heritage. In 2016, Campanile embarked on its journey in China. The brand’s English name, ‘Campanile,’ translates to ‘bell tower’ in French, symbolizing the gathering of people through the sound of bells and reflecting its emphasis on community and social interaction.

This year, Campanile’s product upgrade is not only about introducing international experience but also understanding the unique needs of Chinese consumers, accurately positioning the market, and adopting effective localization strategies. The ‘Urban Living Room’ concept of Campanile Select Edition focuses on enhancing the overall guest experience. From design to service, every detail reflects a deep understanding and respect for consumer needs. By providing more personalized and high-quality services, Campanile continuously surpasses consumer expectations, striving to establish lasting brand loyalty and achieve long-term brand development goals.

In terms of design, Campanile combines business and entertainment leisure social spaces, making every place a comfortable area suitable for conversation.The establishment of entertainment spaces releases freedom, liveliness, and enthusiasm, meeting a more diverse range of experience needs. The efficient division of areas in room design allows guests to switch freely between business, life, and leisure. The design of the room’s light wells enhances the value of the space, and the embellishment of green plants adds a touch of artistic conception. Guests can feel the comfort of people and nature without leaving their rooms, creating a good landscape space atmosphere. Campanile’s upgraded products are not only innovative but also reflect a keen insight into market demands and a deep understanding of brand culture. Through continuous optimization and enhancement, Campanile has become the preferred brand for many business travelers. In the future, Campanile will continue to uphold the ‘New Enjoyment Method’ service philosophy, dedicated to providing guests with a higher quality of stay experience and promoting the brand’s further development in the global market.