Elegant Pop-Up Store for NIKE Air Max Day

**Shanghai Huaihai Road: A Couples’ Weekend Getaway for Air Max Enthusiasts**

**Duration:** 1 day

**Time:** March

**Cost per Person:** 1000 yuan

**With Whom:** Couples

**Activities:** Shopping, Free travel, Weekend getaway

**Author’s Visit:** Shanghai Huaihai Road

**Published Date:** 2020-08-07 15:35

**Air Max Day History:**
The first generation of Air Max was born on March 26, 1987. To commemorate this event and to promote the Air Max culture to a new generation of Sneakerheads, Nike started designating March 26th as the official Air Max Day starting from 2014.

**First Official Air Max Day in China:**
The inaugural event in China took place on March 26, 2014, at the Nike flagship store on Shanghai Huaihai Road. A giant orange Air Max shoebox installation was displayed, showcasing all the classic models of the Nike Air Max series through the years.

**Air Max Day in China:**
– In 2015, the event was held in Shanghai.
– In 2016, the venue moved to Hong Kong and was officially renamed as the ‘Air Max Con Sneaker Event.’

**30th-Anniversary Event:**
The 30th-anniversary event, themed ‘Kiss My Airs Shanghai,’ was still held in Shanghai. It gathered all the concepts and decorations from previous years. The Air sole’s air cushion, the essence of the shoe, was the central theme, with the entire scene filled with bubble air cushions, creating a dreamy atmosphere from the corridor to the stage.

**Event Highlights:**
The exclusive exhibition stand showcased the products while indulging in the fun of the scene. Special products were highlighted under special scenes, demonstrating the designer’s ingenuity.Arriving at the stage for live performances, what kind of show are you looking forward to?

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