Jin Jiang Star Hotel Wins Golden Light Award for Outstanding Hotel Brand

The 9th China Tourism Accommodation Industry Forum and the 2023-2024 China Tourism Accommodation Ind[...]

The 9th China Tourism Accommodation Industry Forum and the 2023-2024 China Tourism Accommodation Industry Golden Light Award Ceremony were grandly held in Jinan on April 25-26, 2024. Among the honorees, Jin Jiang Star Hotel, the core brand of Jin Jiang Hotels (China Area) in the economy hotel sector, was awarded the Golden Light Award for Outstanding Hotel Brand. The Golden Light Award is recognized for its authority, professionalism, and fairness, making it the most widely covered award in China’s hotel industry.

Jin Jiang Star Hotel’s good brand reputation and excellent market performance earned it this prestigious award. This accolade serves as a testament to the brand’s strength and a high recognition of its brand value by both the industry and the market. The award certificate or the award ceremony scene image features Jin Jiang Star Hotel as the core economy hotel brand under Jin Jiang Hotel, which is known as the ‘National Travel Residence Definer’.

Since the opening of its first store in Shanghai in 1997, Jin Jiang Star Hotel has been committed to creating a natural, healthy, simple, comfortable, and cost-effective hotel for the national public. The brand continuously innovates its products and upgrades its services, aiming to provide a high-quality and comfortable travel living experience for its customers. As a result, Jin Jiang Star Hotel has become a quality choice for national travel residence.

Currently, the total number of Jin Jiang Star Hotel locations worldwide has surpassed 1,600, and the cumulative number of consumers served has exceeded 100 million.As an international business travel hotel brand with a development history of more than 27 years, Jin Jiang Star Hotel grasps the core needs of consumers. The ability to continuously innovate and upgrade products and services is engraved in its brand genes, which is also the driving force for it to win the Golden Light Award ‘Outstanding Hotel Brand’ honor. The Jin Jiang Star 5.0 product launched in 2022 deeply interprets this point. Jin Jiang Star 5.0 proposes a brand-new ‘COZY’ concept in the brand philosophy and takes this as the core to carry out ‘COZY’ transformation in the guest rooms, public areas, etc. [COZY is the acronym of the first letters of Comfortable (comfortable), Optimistic (optimistic), Zealous (enthusiastic), and Youthful (full of vitality).] Jin Jiang Star 5.0 takes warm ‘star’ guest rooms, warm ‘star’ public areas, warm ‘star’ meals, and warm ‘star’ good products as four major experience highlights. It combines functional interaction with space scenes to create a warm ‘star’ service for business travel life. By using humanized functional ingenuity and warm and harmonious space design, it creates a star dining and music restaurant + office function area. It provides all-day self-service dining, private business, and 24-hour gym, self-service laundry room, and brand characteristic fragrance with warmth and relaxation experience. This allows consumers to truly experience a comfortable and cozy time in the hotel space and feel the brand values of Jin Jiang Star that want to convey ‘warm and comfortable, humanistic connection, and kindness and peace’.The market scale of Jinjiang Inn 5.0 public areas and guest rooms in 1,600 hotels worldwide fully proves the outstanding brand power of Jinjiang Inn brand in the hotel investment market. Jinjiang Inn hotel has won the trust and favor of investors with its extremely high investment cost-effectiveness and excellent brand influence. In version 5.0 of Jinjiang Inn, the investment per single room of rough houses is about 66,000 yuan per room; while the cost of renovating old houses is as low as 38,000 yuan per room, and the renovation period only takes 65 days. While reducing investment costs, version 5.0 of Jinjiang Inn develops new retail business by integrating life scenes, optimizes the revenue structure of stores, and empowers investors to broaden revenue channels. Scene-based daily consumer goods such as hotel toiletry supplies, hotel small appliances, and sleep products effectively increase hotel revenue. Jinjiang Inn hotel focuses on product service innovation and upgrade on one hand, and cost reduction and efficiency increase of investment revenue on the other hand. Through the joint efforts of the consumer end and the investment end, it continuously enhances brand value and expands investment advantages. Jinjiang Inn hotel will take winning this Golden Light Award as an opportunity, adhere to the original mission of being the ‘definer of national travel and residence’ and becoming the ‘quality choice for national travel and residence’, and create a more comfortable and high-quality travel and residence experience for consumers.The Jinjiang Inn brand actively practices the ESG concept and cooperates with the deepening creation of the ESG system. It has launched a series of sustainable development strategic deployments and carried out pilots. Through half a year of learning from excellent domestic and foreign experiences and sorting out relevant policies, the brand has created an ESG strategic plan with brand characteristics (a series of issues that investors, enterprises and organizations should consider when making investments. These issues include environmental issues, social issues and the construction of corporate governance strategies). The plan contains nine key actions, such as recycling of scrapped linens for environmental benefit improvement, application of wooden room cards, ‘Clear Your Plate’ campaign, degradable disposable guest supplies, plastic reduction in hotel room furniture, all-aluminum furniture, pollution-free cleaning agents, etc. At the same time, the brand pays attention to the needs of different groups and makes the ‘healthy and clean room’ module a brand characteristic, so that people with sensitive constitutions can stay with confidence. Since the pilot of ESG strategic deployment, the brand has received attention from many parties such as the Global Smart City Forum and investors, and has become a pioneer in exploring sustainable development in the economy hotel track. In the future, the Jinjiang Inn brand will continuously deepen the sustainable development strategy and truly give back environmental protection to investors and consumers, and become a ‘quality choice brand for national green travel’.强制约束：
1. 不需要翻译，保持英文。