Jinjiang Club Unveils New Slogan with Spokesperson Hu Ge: ‘Accompany You to See the World’

On the evening of July 16, 2024, the Shanghai Jaguar Symphony Hall echoed with the “Voices of [...]

On the evening of July 16, 2024, the Shanghai Jaguar Symphony Hall echoed with the “Voices of Jinjiang.” Nearly a thousand Jinjiang members and partners gathered to witness the Jinjiang travel value membership platform, Jinjiang Club, proudly announce its new slogan – “Accompany You to See the World.” This slogan symbolizes the platform’s dedication to being a steadfast companion for consumers as they explore the world.

Surprisingly, the brand ambassador for Jinjiang Club, Hu Ge, made an appearance, unveiling a series of films titled “Accompany You to See the World” and sharing his deep connection with Jinjiang and Shanghai with the members. In the vibrant city of Shanghai, the “Jinjiang” brand, with its 89-year history of glory, is a well-known household name. As a leading national brand, Jinjiang has successfully established a globally competitive and influential cultural tourism service ecosystem, spanning hotel, tourism, passenger transportation, and five other industry sectors.

“Everyone trusts that Jinjiang is an ‘old brand’ (Shanghainese dialect), and it is the journey with consumers that makes us more aware of the significance of companionship and growth,” said Zhou Wei, Vice President of Jinjiang International Group, when explaining the new proposition of Jinjiang Club. “We cherish the beautiful memories and trust of several generations towards Jinjiang and will incorporate this trust and expectation into the membership products of Jinjiang Club.”

Mr. Hu Ge, as a travel companion of Jinjiang, also shared his involvement in the creation of “Accompany You to See the World”: “I found the proposal very interesting the first time I heard it.”As a native Shanghainese, the suitability, relaxation, and warm companionship that our Jinjiang Club brand expresses might also be my emotions towards Shanghai. I personally enjoy traveling to experience the world and often invite foreign friends to visit China. Through this cooperation opportunity, I can also experience the role of a travel companion and feel the unique value of each journey with our Jinjiang Club members.

At the launch event, Zhou Wei also presented Hu Ge with a ‘Jinjiang Club Platinum Membership’ commemorative card on behalf of Jinjiang International Group, welcoming him as a travel companion on the journey, taking nearly 200 million Jinjiang members to more and farther places through the series ‘Accompany You to See the World’.

As a travel value membership platform passionately created by Jinjiang International Group, Jinjiang Club has achieved an all-in-one APP that fulfills members’ various travel needs including dining, accommodation, transportation, and tourism. Jinjiang Club values the companionship on every journey of its members, records the travel footprints of each member, and enhances the travel value for different groups’ needs by providing accompanying services and benefits.

‘With a global perspective and a Chinese heart, being a steadfast companion for consumers to experience the world,’ Jinjiang Club, through travel, through staying, and through the just-right warmth established between people during this process, allows Jinjiang members to feel the beauty and relaxation.The release on that evening marked the beginning of “Gathering, Beautiful Urban Life – 2024 Jinjiang Tour”. Over the next few days, a series of exciting events are planned.

Firstly, there will be a carnival in the amusement park, catering to ten thousand people. This promises to be a grand celebration.

In addition to the carnival, there will be live broadcasts across the entire platform and network. These broadcasts aim to create a linked communication of content, industrial, and product scenes, all centered around ‘Jinjianghui’. This initiative seeks to foster a comprehensive dialogue and interaction.

For the first time, activities such as the ‘Enterprise Partner Conference’ and the ‘Jinjiang Hotel Partner Success Conference’ will be held on a large scale, involving a thousand people. These events aim to promote the creation of a sustainable hotel and tourism industry ecosystem.

Overall, the ‘Gathering, Beautiful Urban Life – 2024 Jinjiang Tour’ is set to be a significant event, with a variety of activities designed to engage the community and drive industry growth.