Jinjiang Hotels (China) Drives Urban Renewal with Diverse Brands

Posted on December 29, 2023, at 13:19. The old model of urban renewal through demolition and reconst[...]

Posted on December 29, 2023, at 13:19.
The old model of urban renewal through demolition and reconstruction has been overturned in the new round of urban renewal. More urban culture, texture, and history will be preserved. As micro landmarks with style scattered throughout the city, hotels are becoming increasingly important projects in urban renewal.
Taking Jinjiang Hotels (China), the ‘brand carrier’ with over 30 hotel brands, as an example. It has been continuously refining its diverse hotel brands in recent years, promoting product renewal and upgrading, as well as optimizing service quality. Making a positive contribution to urban renewal and the high-quality development of the industry, and bringing more new ideas.
The renovation and upgrading of the old landmark hotel has recently been signed by the Liyi Hotel brand under Jinjiang Hotels (China) with the renovation party of the old landmark hotel ‘Xunlimen Hotel’ in Wuhan. Jointly announcing that this classic project will soon be rebranded as Liyi Hotel, ushering in a new life.
Xunlimen Hotel is one of the first batch of self-branded star hotels in Wuhan. Located at the intersection of Jiefang Avenue and Jianghan North Road, adjacent to Jianghan Road Pedestrian Street. Opened in 1989, with 26 floors and 275 rooms, and is a landmark building in Wuhan since the last century. After more than 30 years, the former glory of Xunlimen Hotel is no longer, and it has been closed since April 2018, becoming one of the key old renovation projects in the local area.
This cooperation with Liyi Hotel has attracted attention from all sides. As one of the main mid-range hotel brands under Jinjiang Hotels (China), Liyi Hotel has been deeply studying the characteristics of consumer groups represented by ‘business travel’. Continuously improving its service system and product structure from the needs, and is committed to providing customers with high-quality services and comfortable accommodation experience.
‘I believe the completion of the Liyi Hotel Xunlimen project will bring a new look to Wuhan’s hotel industry.’ At the signing ceremony, Xiang Jia Mei, the president of the Wuhan Hotel Industry Association, expressed great expectations.
Like the Liyi Hotel Wuhan Xunlimen project, which belongs to the renovation and upgrading of old landmark hotels, there is also the Jinjiang Ducheng Guilin Xiangjiang Hotel project.
As the ‘Guilin’s tallest building’ in the 1990s, the current Xiangjiang Hotel has shown signs of aging. Since last April, Xiangjiang Hotel has been closed for business.
‘Under the current market environment, other large hotels in Guilin that were built at the same time as Xiangjiang Hotel are also seeking transformation and upgrading. Our consideration is that it is better to leverage the location advantage, cooperate with large chain brands, and make good use of the customer advantage of chain brands, rather than continue to operate as a single hotel to seize the market.’ Ms. Qin, the person in charge of Guilin Xiangjiang Hotel Co., Ltd., said in an interview with the media.
Now, the upper part of the hotel (floors 11-18) has cooperated with Metropolo, a mid-to-high-end national business hotel brand under Jinjiang Hotels (China Region). It is planned to open before the Spring Festival next year. This store is not only the first Metropolo hotel in Guilin, but also the “flagship store” of the brand located in Guilin. It integrates local elements of Guilin into the decoration design and service experience, allowing customers to fully appreciate the local natural and humanistic beauty.
The upcoming Metropolo Guilin Xiangjiang Hotel project revitalizes idle existing properties. In May 2022, the General Office of the State Council issued the “Opinions on Further Revitalizing Existing Assets and Expanding Effective Investment”, clearly stating that the direction of revitalization will focus on existing properties, existing land and existing infrastructure, effectively revitalizing existing assets and forming a virtuous cycle of existing assets and new investments.
Jinma Building, located at No. 50 Wusheng Road in the downtown area within the inner ring of Wuhan, Hubei Province. Due to multiple reasons such as a broken capital chain and complex debt relationships, it has been shut down for more than 20 years and has been vacant. Recently, residents living nearby found that this building has ushered in vitality. The facade of the building has been completely renewed, and Tulip Residences Apartment Hotel, which has settled in the building, also opened to welcome guests in late November.
This project is the first store in the country of Tulip Residences Apartment Hotel, the first high-quality social mid-to-high-end apartment brand under Jinjiang Hotels (China Region). It creates a new-era residence with both the spatial texture andReal scene picture of guest rooms of Tulip Residences Apartment Hotel Jinma Building project. Jinma Building can be reborn. The Wuhan Municipal Government and Qiaokou District Government have made a lot of positive explorations for this, and it has also become a typical case of Jinjiang Hotels (China Region) helping cities revitalize existing assets and promoting high-quality development.

Also belonging to the revitalization of existing properties is the Golden Tulip Pudong Airport Free Trade Center Hotel. Recently, Jinjiang Hotels (China Region) successfully signed a contract with Shanghai Pudong Modern Industrial Development Co., Ltd. affiliated to Shanghai Waigaoqiao Group Co., Ltd. The two parties will jointly build the “Golden Tulip Pudong Airport Free Trade Center Hotel” in the Shanghai Pudong Airport Comprehensive Bonded Zone. This is another milestone in the cooperation between Jinjiang Hotels (China Region) and large state-owned enterprises, and also provides a good leadership and demonstration role for state-owned enterprises in cross-border operations and cooperation. The total investment of the project is about 70 million yuan. More than 200 luxury guest rooms are planned to be built. The spatial aesthetics will be renovated by integrating European and Chinese characteristics, and integrated services such as accommodation, catering, conferences and leisure will be provided. It will become a beautiful business card of the Pudong Airport Comprehensive Bonded Zone and provide high-end and exquisite travel experiences for world travelers coming and going to Pudong.

Due to its focus on artistic design and commitment to creating a refined living experience for travelers, Tulip Inn has garnered positive market feedback and become one of the key brands in Jinjiang’s strategic layout of the domestic high-end hotel market. As urban development and renewal progress in areas such as the Pudong Airport Free Trade Center, hotels, as an integral part of the service industry, play a multifaceted role. They not only enhance the city’s tourism reception capabilities and improve its business service standards but also serve as an important platform for cultural exchange. Moreover, in the context of urban renewal projects, many distinctive hotel projects are introduced, which not only hold commercial value but also bring new vitality and character to the city. Looking ahead, Jinjiang Hotels (China Region) will fully utilize its resources, brands, and platform advantages to contribute to the state-owned enterprise’s strength in promoting urban renewal, aiding in the sustainable and high-quality development of the economy and society.