Li Bo Hotel Actively Implements ESG Development Concepts, Systematically Advancing Sustainable Brand Construction

Posted on 2024-04-08 20:25. In recent years, green and environmentally friendly sustainable development has become a global consensus. The concept […]

Posted on 2024-04-08 20:25. In recent years, green and environmentally friendly sustainable development has become a global consensus. The concept of sustainable development has penetrated various industries and professions, becoming one of the hot topics widely concerned by the international community.

With the increasing demand for green consumption from consumers, sustainable development construction has become an important measure for hotel enterprises to enhance brand competitiveness. The hotel industry’s attention to the concept of Environment, Society, and Governance (ESG) is growing day by day.

As a brand under the Radisson Hotel Group and a brand affiliated with Jin Jiang Hotels (China), Li Bo Hotel has actively practiced ESG development concepts and systematically advanced sustainable brand construction through diversified exploration. Demonstrating the strong sense of environmental mission and corporate social responsibility of the Li Bo Hotel brand with practical actions. (Li Bo Hotel, Beijing Universal Resort)

Environment, Society, and Governance referred to as ESG (Environmental, Social, and Governance), means assessing the sustainability of corporate operations and the impact on social values from three dimensions: environment, society, and corporate governance. Aiming to evaluate the performance of enterprises in terms of environmental protection, social responsibility, and corporate governance.

Li Bo Hotel, based on industry development, actively assumes the social responsibility of green and environmentally friendly. And creates an eco-friendly and low-carbon travel living experience for customers with practical actions. Promoting the implementation of HSB (Hotel Sustainability Benchmark) in many aspects and achieving excellent results.Five stores, including the Li Bo Hotel at Beijing Universal Resort, Guangzhou Railway Station International Convention Center Li Bo Hotel, and Shanghai Plaza Great Wall Li Bo Hotel, have taken the lead in passing the HSB (Hotel Sustainability Benchmark Verification) and have obtained the HSB verification certificate issued by the verifier SGS.

These hotels are promoting the implementation of HSB verification in many aspects, focusing on energy saving and emission reduction to promote environmental harmony and friendliness. Against the backdrop of the global ‘zero-carbon revolution’, Li Bo Hotel actively responds to the ’14th Five-Year Plan’ outline, adhering to ecological priority and green development, and implementing a sustainable development strategy. Through important measures such as energy saving and emission reduction, they are building a green and low-carbon hotel living space.

Taking the Li Bo Hotel at Beijing Universal Resort as an example, the establishment actively promotes the popularization and practice of environmental protection concepts through a series of measures, striving to be a pioneer in environmental protection in the industry. For instance, they have replaced all lamps with LED bulbs and implemented intelligent control systems, such as timed switching of floor lights and sign lights, and timed adjustment of brightness, effectively reducing electricity consumption and improving energy efficiency.Energy Conservation Training and Management Team:
The store regularly holds energy-saving meetings and conducts energy-saving education and training for employees to enhance their awareness and execution power. Additionally, a dedicated energy-saving management team is established to supervise and implement energy-saving measures, ensuring their implementation and continuous effectiveness.

Water Resource Management:
Lepotel in Beijing Universal Resort has adopted a series of measures to better conserve water resources. These include replacing public restroom faucets with sensor-activated water-saving taps, appropriately controlling water flow, and regularly inspecting and maintaining water-using equipment. These actions effectively avoid the waste of water resources.

Implementing ‘Plastic-Free’ Practices:
To reduce the use of plastics, Lepotel in Beijing Universal Resort has implemented ‘plastic-free’ services. Disposable stirrers and disposable straws are no longer provided. Instead, large bottles of shampoo, shower gel, and other bath products are used, reducing plastic consumption from the source.

It can be seen that Lepotel, from details such as a degree of electricity, a drop of water, and a straw, truly practices the ESG development concept. The hotel actively implements the development goals of ‘environmental protection, low carbon, and sustainability’, continuously contributing to the cause of sustainable development. Together with travelers, Lepotel practices the social responsibility of protecting the environment.Actively Integrating into Jinjiang’s ESG Governance System, Fully Creating a Beautiful Experience of Sustainable Travel

Currently, Jinjiang is building an ESG system with its own characteristics, creating new core competitiveness. Jinjiang Hotels (China Area) has also deeply integrated the ESG concept into the company’s strategy, actively linking the industry chain to carry out green practices.

As a brand under Radisson Hotel Group and a brand under Jinjiang Hotels (China Area), Lepotel adheres to the product design concept of ‘less but better and pragmatism’, fully integrates the ESG development concept, and fully meets the sustainable travel consumption needs of customers. ESG for Lepotel is not only a concept but also a practice.

Lepotel adheres to the high-quality development road of green and environmental protection, and through the implementation of a series of sustainable development measures, not only actively integrates into Jinjiang’s ESG governance system but also establishes a good reputation for environmental protection for the Lepotel brand.

According to the ‘2024 Seven Major Future Tourism Trends’ research report released by Booking, more than 83% of travelers hope to get sustainable travel consumption experience. ‘Sustainable travel’ will become the new trend of travel in 2024. Green environmental protection and sustainable travel consumption new proposition is already the general trend.

(Multiple ESG initiative logos in the hotel guide more consumers to participate in sustainable travel)Lepotel, a firm believer in ESG practices, is dedicated to creating a better living experience for its customers. By doing so, the company not only empowers but also enhances the high-quality development of the hotel industry. Furthermore, Lepotel aims to make a significant contribution to the growth of the cultural tourism economy.