New Brand Slogan: ‘Home of the Heart, Jinjiang Hotel’ Warms Every Journey with a Sense of Belonging

On July 18, 2024, at 2:52 PM, Jinjiang Hotel unveiled its new brand proposition, “Home of the [...]

On July 18, 2024, at 2:52 PM, Jinjiang Hotel unveiled its new brand proposition, “Home of the Heart, Jinjiang Hotel,” at the 2024 Jinjiang Hotel Partner Success Summit. The event took place on the morning of July 17, and the proposition is designed to resonate with consumers by fostering a sense of belonging and deepening emotional connections, thereby strengthening market consensus.

Jinjiang Hotel has a rich history dating back to 1935 when it was founded by the legendary female entrepreneur Dong Zhujun in Shanghai as “Jinjiang Sichuan Restaurant.” Now, nearly 90 years later, Jinjiang Hotel has expanded its roots in China to a global presence, offering a diverse brand matrix that includes luxury, high-end, mid-to-high-end, mid-range, and economy categories, catering to various traveler segments.

The hotel chain has been committed to providing quality and personalized service, from hosting foreign dignitaries to serving everyday guests. Jinjiang Hotel upholds the mission of being a benchmark for Chinese hotel services. As the demand for hotel services shifts from standardized to personalized and individualized, the launch of Jinjiang Hotel’s brand proposition is a strategic move by a hotel industry leader, understanding and catering to the inner needs of the public in the context of new consumerism.

“Home of the Heart, Jinjiang Hotel” conveys the brand’s commitment to service for every guest, providing a sense of home and tranquility through visible, audible, olfactory, and experiential details. As of the end of December 2023, Jinjiang Hotel boasts over 190 million members, has signed contracts with over 16,600 hotels, and has more than 1.

This strategic repositioning reflects Jinjiang Hotel’s dedication to evolving with the times while maintaining its core values of hospitality and service excellence.In Mainland China, there are 58 million rooms across 31 provinces, autonomous regions, and municipalities. Additionally, there are rooms in 58 countries and regions outside of Mainland China.