Peak Booking for ‘College Entrance Examination Rooms’. Jinjiang Hotels (China Region) Provides Various Exam Support Services

Published on June 6, 2024, 15:28. As of June 7, 2024, the national college entrance examination is a[...]

Published on June 6, 2024, 15:28. As of June 7, 2024, the national college entrance examination is approaching. This year, there are a total of 13.42 million examinees, setting a new historical high and driving the booking demand for ‘college entrance examination rooms’ to continuously rise. Since the end of May, hotels near test centers under Jinjiang Hotels (China Region) have entered the peak booking period, and room reservations have increased significantly. Mid-range and mid-to-high-end hotels are especially favored by examinees’ parents. It is revealed that many hotels near test centers have been fully booked by schools for examinees to stay. Vienna Hotel Tianjin Wuqing Dahua Headquarters Store and Vienna 3 Best Hotel Liaoning Dalian Wafangdian Railway Station Store, due to their complete facilities and considerate services, have been fully booked by local schools many times. Recently, the local mayor led the heads of the education bureau, health bureau, urban management bureau and other departments to visit Vienna 3 Best Hotel and affirmed the hotel’s safety and service guarantee work. In line with the key needs of examinees for a quiet environment, convenient transportation, smooth network, and considerate service, hotels in various regions across the country under Jinjiang Hotels (China Region) have made efforts in multiple aspects such as food, accommodation, and transportation to ‘energize’ examinees. Many hotels will post warm reminders such as ‘No noise’ and ‘Examinees are staying.To ensure a comfortable and quiet rest environment for examinees during the college entrance examination, we have implemented the following measures:

1. **Quiet Zones**: Please maintain silence at the front desk, elevators, and certain floors. Additionally, we have designated independent silent floors specifically for the college entrance examination.

2. **Encouragement Messages**: We have posted words of blessing and encouragement in guest rooms to help alleviate the stress of the examinees.

3. **Preparation and Tips**: We have collected weather forecasts, exam schedules, road conditions, and travel times required for the exam day in advance and compiled them into heartwarming tips for the examinees.

4. **Staffing**: To promptly meet the needs of the examinees, we have increased staff during midnight and night shifts.

5. **Personalized Service**: We understand the living and eating habits of the examinees staying with us and provide one-on-one room service during their college entrance examination.

6. **Exam Service Desks and Packages**: Some hotels have set up special college entrance examination service desks and prepared ‘college entrance examination service packages’ that include free paper, pens, erasers, water, and earplugs.

7. **Cultural Considerations**: This year’s college entrance examination coincides with the Dragon Boat Festival. In recognition of this, some stores have prepared zongzi and keychains symbolizing ‘success in the college entrance examination’ as souvenirs for examinees and parents, ensuring they feel the hotel’s care.

8. **Additional Support Services**: Various brand hotels have launched considerate exam support services. For instance, Jinjiang Metropolo Zhengzhou Songshan Road Hotel allows examinees to postpone check-out until 16:00 for parents to wait for the exam and rest. Jinjiang Inn Select Shanghai Zhangjiang High-tech Park Hotel advances the breakfast opening time to 6:15 during the examination period to ensure examinees have ample time to eat and replenish their nutrition, while also optimizing and adjusting the breakfast menu.

These measures are designed to create a supportive and stress-free environment for examinees as they prepare for their college entrance examinations.Lavande Hotels has prepared special examination transportation vehicles for some of its stores. On the day of the college entrance examination, they will also distribute water and snacks to parents at the entrance of the examination room. In summer, James Joyce Coffetel has prepared heatstroke prevention items such as mung bean soup, cooling oil, and umbrellas for examinees. Lily Hotels and Campanile Hotels have introduced exam special booking discounts and are supplying fruit plates, milk, A4 paper, erasers, pencil sharpeners, and other items. Additionally, they provide considerate butler services, such as notifying exam times.

The relevant person in charge of Jinjiang Hotels (China Region) revealed that the exam support services of its hotels are well-received by examinees and parents. This is related to the company’s significant annual action of implementing the ‘Old Friends Plan’ since March this year. The ‘Old Friends Program’ is centered around the core values of ‘comfort, warmth, reliability, and meticulousness’. It demands that every hotel welcomes each guest as if they were an old friend, ensuring that every ‘old friend’ experiences high-quality facilities and services at all times.

The program emphasizes dual upgrades in both products and services, aiming to enhance the consumer experience. The ‘Gaokao Room’ is a specific hotel product designed to serve the public and is a strong tool for caring for young guests. The Gaokao, or college entrance examination, is a significant moment for both students and their families, creating lifelong memories.Jin Jiang Hotels (China) is fully supporting the 2024 national Gaokao by leveraging its nationwide hotel network and providing attentive, personalized supportive services. This initiative not only assists students during the critical examination period but also helps establish a good reputation among the future consumer group of students.