Puyuan Fashion Ancient Town is a scenic spot in Puyuan. The charming scenery can be glimpsed from the majestic views of Fushan Temple, Shufang Zen Garden, Pufuma’s Residence, and Yuejia’s Grand Residence. In Puyuan, there are ancient relics and lingering charm. The North Genglou Tower, Puyuan Chamber of Commerce, Puchuan Poetry Society, and Meijing Theater all indicate the profound and long history and culture.
At that time in Puyuan, the eaves and corners highlighted the beauty of perseverance. On the crystal-clear waters of Jiangnan, ancient buildings stood by the water. Floating on a boat, one could travel unimpeded along the continuous river channels for several miles and interact with each other. Moreover, it is known for its ‘Eight Scenes of Puchuan’ and the reputation of a ‘giant town in Jiahe’. It was prosperous in commerce, and the inheritance of history seemed within reach. Looking back into the depths of history, at the turn of the Song and Yuan Dynasties, scholars and common people from the Central Plains supported each other and crossed the Huaihe River and Yangtze River. Song official Pu Feng traveled south to Zhejiang. When he visited beautiful places and chose a place to live, he encountered the phoenix tree in the water town and the ancient relics of Youhu Lake. He was filled with joy and took this as his foothold. ‘The phoenix perches on the phoenix tree.’ Since then, the history of the Pu family has truly risen in this ancient town in Jiangnan. The story of the Pu family began with Pu Dounan, the sixth generation of Pu Feng. In the court of Emperor Lizong, he was promoted from a successful candidate in the highest imperial examinations to the vice minister of the Ministry of Personnel. His residence was bestowed with the name ‘Puyuan’. According to old records, the Pu family attached great importance to culture and education and made many meritorious and charitable deeds. As a result, famous scholars such as Yang Weizhen and Song Lian successively visited and lived here comfortably. The silk threads of Puchuan silk continue the fashion gene, and the legendary stories continue the literary spirit. Here, time is a continuous continuation, witnessing the vitality of passion, the vitality of ideals, and the symbiotic power of tolerance. With a profound heritage, Puyuan is becoming more and more prosperous day by day. The name of Puyuan spreads all over the world. After Pu Feng settled in Wutong Township, farming and sericulture became the focus of his family business. Silk was reeled from cocoons, woven into silk fabrics, and then sold. The business genius of the Pu family, Pu Jian, built residences and opened streets in the market, established a silk trade market, and perfected the industrial chain of Puchuan silk production and sales, saving distant merchants from the hardships of staying. Silk products with distinctive marks of the Pu family were sold all over the place. The reputation of ‘producing ten thousand bolts of silk a day’ spread far and wide. Moreover, it was called the ‘number one silk in the world’ because it remained bright and colorful for months at Shanhaiguan. ‘A giant town in Jiahe, famous in four directions.’ Today, Puyuan has become the world’s largest distribution center for sweaters. It is building a fashion industry cluster with an entire industrial chain exceeding 100 billion yuan with ‘specialization, digitalization, fashion, and internationalization’. Here, not a single wool is produced, but it warms the whole world. In ancient times, Puyuan was located in the land of Jiahe with four distinct seasons and abundant water. It was one of the five famous ancient towns in Jiangnan during the Ming and Qing Dynasties. It extended south to the Changshui River and was backed by the Grand Canal in the north. The streets and alleys were connected end to end, and waterways were adjacent to each other. The ancient town rarely preserved the architectural pattern and characteristics of Jiangnan. The alleyways paved with crisscrossing bluestone slabs were either long or short, wide or narrow. High walls and narrow alleys were deep, profound, and full of artistic conception.Exquisite pavilions and towers, tranquil and beautiful ponds and water corridors, reflected amidst green pines and cypresses. Artificial mountains and strange rocks, flower beds and branching views, vines and bamboos, embellish the scene, making visitors linger and forget to return. Yongle Jiaxing’s Yongle Market and Chongde’s Wutong Township were the predecessors of Puyan. According to the Ming Dynasty’s ‘Pu Chuan Zhi Lue’: the residents of the town ‘regard the loom as heaven, and the shuttle as joy’.
Today, the streets of that time still exist, and after more than 700 years, the old place names have not changed, and the mark of Yongle still remains in Puyan. Every visitor to Yongle Market will find their own place, whether elegant or common, poetry or wine, business or agriculture, Buddhism or Taoism, whether they occupy the land or are passing by, they will genuinely fall in love with this talented and beautiful land of the south of the Yangtze River. As an organic part of the overall organic renewal project of Puyan Town, the ancient town covers an area of 3,360 acres with an investment of 21 billion yuan, and the core area protection and development has been completed, with an area three times that of Wuzhen Scenic Area, capable of receiving 8 million tourists per year. The architecture of Puyan Fashion Ancient Town, with its ‘high eaves and winding corridors’, the crystal clear streams, the gentle breeze of all seasons blowing through the vegetation, and the bustling crowd of tourists, combine movement and stillness, making the originally quiet and gentle scenic area instantly full of vitality. The organic combination of nature and culture is also reflected. Touch (Eating in the Ancient Town) the past merchants and tourists, wandering between the tea fragrance, sesame seed fragrance, rich sauce fragrance, fresh steamed dumpling fragrance, and soft glutinous rice cake fragrance on both banks, solidifying time. ‘Old Cloth Business Line’ flows with the collision of classical and modern, tailoring soft and delicate close to the skin with every stitch. ‘Yongji White Iron Line’ allows travelers to truly feel the charm of traditional handicrafts, even as times change, people’s pursuit of craftsmanship and quality will never change. A family, a piece of Pu silk, an ancient town. Puyan Fashion Ancient Town, with the overall positioning of ‘China’s Ideal Residential Water Town’, relies on a strong cultural heritage, integrates the characteristics of the Jiangnan water town with fashion, restores and innovates historical monuments, and creates a service facility YL, integrating sightseeing, leisure vacation, business exhibition, and fashion culture into a highly participatory, experiential, and ornamental comprehensive international tourism resort. Prosperous for thousands of years, returning to the essence of life today, it is a place full of tranquility for seeking ancient meditation. Fashion gathers, reaching the freehand life realm. Opening hours: 09:00-22:00 all year round. Preferential policies: Children: 6 years old (inclusive) or below 1.2 meters (inclusive) in height, free; between 1.2 meters (exclusive) and 1.5 meters (inclusive) in height, preferential. Minors: 6 years old (exclusive) – 18 years old (inclusive), with ID card, preferential. Elderly: 60 years old (inclusive) – 69 years old (inclusive), with valid ID, preferential; 70 years old (inclusive) and above, with valid ID, free. Students: Full-time college and high school students with student ID (excluding adult education and graduate students), preferential. Retired cadres: With the honor certificate of retired cadres, free. Disabled: With the ‘Disabled Person’s Card’ issued by the China Disabled Persons’ Federation, free. Military personnel: Active duty military personnel and disabled military personnel with the ‘Officer’s Certificate (Police Officer’s Certificate)’, ‘Civil Service Cadre Certificate’, ‘Non-Commissioned Officer Certificate’, ‘Conscript Certificate’, ‘Cadet Certificate’ and ‘Disabled Military Personnel Certificate’, ‘Disabled People’s Police Certificate’, ‘Disabled Reserve Personnel Militia Workers Certificate’, ‘People’s Republic of China Work-Related Disability Certificate’ issued by the military, free. Martyr’s family, family of military personnel who died in the line of duty, and family of deceased military personnel: With the ‘Martyr’s Family Preferential Certificate’, ‘Family of Military Personnel Who Died in the Line of Duty Certificate’, ‘Deceased Military Personnel Family Certificate’ issued by the military, free. On-duty, disabled fire rescue personnel and college students: With valid ID, free. Journalists: With the journalist’s certificate issued by the General Administration of Press and Publication, free. National tour guide: With the national tour guide certificate and team leader card (IC card, electronic certificate) issued by the Ministry of Culture and Tourism, free. Tour group drivers: Tour group drivers with A, A1 certificates (one per group), free. Travel agency manager qualification certificate: With the travel agency manager qualification certificate issued by the Ministry of Culture and Tourism (with business card), free. Blood donors with the ‘Zhejiang Province Blood Donation Honor Certificate’: With the ‘Zhejiang Province Blood Donation Honor Certificate’, free. Service facilities: Parking lot: [Parking lot] Reference price: The parking lot charges automatically, and vehicles are free of parking fees within 30 minutes, and charged according to the standard rate after 30 minutes.
Parking fees for vehicles with 7 seats or less are 10 yuan for up to 6 hours (inclusive), 15 yuan for 6-9 hours (inclusive), and 20 yuan for 9-24 hours (inclusive). For vehicles with more than 7 seats, the fee is 20 yuan for up to 12 hours (inclusive) and 30 yuan for more than 12 hours. Address: At the entrance of the scenic area; Parking space: 3019. WIFI: Account: PuYuan; Password: No password required; Coverage: Full coverage.
Mobile charging: The scenic area has mobile power bank rental services, please refer to the signs within the park for specific locations. Luggage storage: Reference price: Free; Address: Luggage storage at the visitor service center. Scenic area explanation: Inquire at the visitor service center consultation desk. Scenic area map: Transportation within the park: Reference price: Half journey single package boat 500 yuan/boat (limited to 10 people); Package boat: Adult 60 yuan/person, 14 years old (inclusive of 14 years old) or 1. 5 meters (inclusive of 1.5 meters) and below minors half price: 30 yuan/person; Minors under 1 year old, free of charge. Special line single package boat 750 yuan/boat (limited to 10 people); Package boat: Adult 90 yuan/person; 14 years old (inclusive of 14 years old) or 1.5 meters (inclusive of 1.5 meters) and below minors half price: 45 yuan/person; Minors under 1 year old, free of charge. Address: Baizhang Corridor Wharf, Xiangyun Temple Wharf, Pu Shilang Wharf; Operating routes (1) Baizhang Corridor Wharf Nanshi River route: Baizhang Corridor Wharf → Xiangyun Temple Wharf; (approximately 30 minutes) Nanshi River route: Baizhang Corridor Wharf → Pu Shilang Wharf; (approximately 25 minutes) (2) Xiangyun Temple Wharf Nanshi River route: Xiangyun Temple Wharf → Service Center Wharf; (approximately 25 minutes) (3) Pu Shilang Wharf Miaopu River route: Pu Shilang Wharf → Baizhang Corridor Wharf; (approximately 25 minutes) West City River route: Pu Shilang Wharf → Xiangyun Temple Wharf; (approximately 25 minutes). Reference price: Free for guests staying at hotels under the company, non-accommodation guests 10 yuan/person/time, one person per seat, children under 1.2 meters free of charge, QR code payment is recommended; Address: Sightseeing station. Restrooms: Please refer to the signs within the park for specific locations. Smoking areas: Please refer to the signs within the park for specific locations. ATM: The ATM is next to the visitor hall consultation desk. Dining: The scenic area has prominent signs, Alipay and WeChat are accepted. Souvenir shops: The scenic area has prominent signs, Alipay and WeChat are accepted. Vending machines: Convenience stores:
