**Title: Rediscovering History and Culture at Red River Jianshui Heyuan Shiyo Boutique Hotel**
**Date: August 5, 2021**
**Location: Shanghai, China**
**Introduction:**
On August 5, 2021, Shimao Star Hotels Group announced the reopening of its Red River Jianshui Heyuan Shiyo Boutique Hotel in Shanghai. This hotel is more than just a place to stay; it’s an immersive experience into the historical and cultural heritage of Southeast Yunnan.
**Historical and Cultural Integration:**
The Red River Jianshui Heyuan Shiyo Boutique Hotel takes the concept of ‘union’ as ‘harmony’ to heart, integrating the rich history and cultural charm of Southeast Yunnan into every aspect of the hotel. Guests are invited to live within the 800-year-old history of Jianshui through the preservation of family culture and traditional handicrafts.
**Chairman’s Perspective:**
Mr. Tang Ming, Chairman and President of Shanghai Shimao Hotel Management Co., Ltd. and President of Shimao Star Hotels Group, shared his thoughts on the growing demand for exclusive and local experiences in resort hotels. He highlighted Jianshui’s strong ‘immigrant culture’ and the city’s cultural relics, which include religious sites, well-preserved ancient villages, and traditional crafts such as wood carving, stone carving, and purple pottery.
**Jianshui’s Cultural Significance:**
Jianshui Ancient City, located in Honghe Hani and Yi Autonomous Prefecture, Yunnan Province, boasts a history dating back over 1200 years to the Tang Dynasty. Known as ‘the Confucian land in the south of the Dian Lake, a famous state for literature and culture’, it offers a wealth of historical sites and cultural experiences.
**Hotel Location and Accessibility:**
Nestled by the Guangci Lake, the Red River Jianshui Heyuan Shiyo Boutique Hotel offers a quiet retreat amidst the bustling city. It is conveniently located within walking distance to Purple Pottery Street and a short drive to the city center and Jianshui Ancient City. The hotel’s proximity to ‘Jianshui Avenue’ and its 15-minute drive to transportation hubs make it an ideal base for exploring the region.
**Architectural Design and Craftsmanship:**
The hotel’s architectural design is inspired by the traditional Qing Dynasty courtyard style, with meticulous attention to detail by over 20 local craftsmen over six years. It incorporates local Jianchuan wood carving craftsmanship and uses ancient techniques to restore the historical and humanistic characteristics of Southeast Yunnan’s courtyard residences.
**Courtyards and Accommodations:**
The hotel features three distinctive courtyards—’Intoxicating Shadows of Flowers’, ‘Peaceful Storm’, and ‘Jade Terrace Melody’—surrounding a three-story main building. These courtyards, with their flowers, rocks, waters, bridges, and fish, capture the essence of Jianshui’s ancient city within the hotel’s walls. The hotel offers 36 rooms and suites, each equipped with high-end international facilities to cater to various travel needs. Notably, 17 suites offer unique decorative styles, providing guests with four distinct experiences, including the Huìhé Suite with wooden carvings and gold leaf, the elegant Xiánghé Suite, the Shùnhé Suite with a prime view of Guangci Lake, and the antique yet luxurious Héyuán Suite.
**Dining Experiences:**
The hotel houses a ‘Ben Yuan’ restaurant and two private dining rooms, focusing on the Confucian philosophy that ‘the beginning of propriety lies in food and drink’. The restaurant preserves the true taste of ingredients and offers authentic Yunnan cuisine. Specializing in local dining experiences, ‘Ben Yuan’ features the ’18 Eats of Jianshui’, using local ingredients to present dishes such as steamed chicken in a pot, bridge rice noodles, bird’s nest pastry, lion cake, and stir-fried rice tofu, allowing guests to savor Jianshui’s delicacies without leaving the hotel.
**Conclusion:**
The Red River Jianshui Heyuan Shiyo Boutique Hotel is more than just a hotel; it’s a gateway to the rich history and culture of Jianshui, offering guests an authentic and immersive experience.The hotel also features a ‘Jia Mu Tang’ tea room, offering a selection of local Yunnan specialty teas. It is an ideal venue for business meetings and social gatherings. Guests can savor the tranquil and leisurely time while enjoying the tea.
Additionally, the hotel has a 90 square meter multifunctional hall named ‘Tu Nan Pavilion’, equipped with comprehensive conference facilities. It can meet the needs of business meetings for up to 80 people or dining for 50 people.
The ‘Ben Yuan’ restaurant upholds the hotel’s service philosophy of ‘home’ culture. The royal butler will lead guests to explore Jianshui’s historical culture with meticulous and warm ‘royal’ service philosophy before their arrival. When guests arrive at the hotel, the hotel staff will serve local specialty tea to alleviate the fatigue from the journey. During their stay, guests can also visit the ‘Jia Mu Tang’ tea room in the afternoon to appreciate Jianshui’s purple pottery art amidst the fragrance of tea and feel the charm of traditional handicraft inheritance.
As a high-end full-service hotel brand under Shimao Star, each Shiyu brand hotel is committed to presenting the ‘traditions and styles of the local area’ to guests. It combines the essence of the destination’s design with unique and harmonious Chinese service to offer different travel experiences.
At present, six Shiyu hotels have opened, including selected travel destinations such as Gaobeidian in Hebei, Shuyang in Jiangsu, Chongming Island in Shanghai, and Luofu Mountain in Huizhou. In the future, as one of the main forces in Shimao Starwood’s hotel market layout and expansion at home and abroad, the Shiyu brand territory will continue to expand into popular cities and bring the ‘imperial’ style experience to guests in more destinations with diversified brand hotels.
Regarding Shimao Hotels. Since entering the hotel industry in 2004, Shimao Hotels has two core business segments: international brand hotel operation business – Shimao Hotels & Resorts, and international hotel brand management business jointly created with Starwood Capital – Shimao Starwood Hotels Group. Since 2009, Shimao Hotels & Resorts has successively cooperated with Hyatt, Marriott, InterContinental, Hilton, and Accor. The average EBITDA rate of the hotel segment responsible as an asset manager exceeds 30%, leading in China. Established in 2017, Shimao Starwood Hotels Group has seven distinctive hotel brands, including Yurong, Maoyu, Shiyu, Maoyuju, VENX, Elite Select Premier and Elite Select. It realizes a comprehensive landing of hotel products from high-end full-service to mid-range select service, from city hotels to characteristic resort hotels, apartment products, and a new lifestyle hotel product tailored specifically for China’s millennials. At present, Shimao Hotels has 27 (including those under construction) international brand hotels and 136 (including those under construction) self-owned brand hotels across the country, with a total of more than 30,000 guest rooms and an annual reception of over 6.6 million passengers. As an outstanding hotel asset management expert in China, Shimao Hotels continues to lead the development of China’s hotel industry and is committed to adding a splendid touch to the grand blueprint of China’s hotels.