During the Shanghai Tourism Festival this year, traditional brands such as the opening parade, float parade, university student tourism festival, Jiangnan foodie festival, and half-price benefit week will reappear as fashionable classics. The first-time activities such as the ‘Suzhou River Twelve National Colors’ waterfront music festival, wonderful night of art tour, and street art exhibition week will highlight the urban temperament. Intangible cultural heritage and national trends such as the Nanxiang National Trend Conference, Zhujiajiao Ancient Town Tourism Festival, Yu Garden Mid-Autumn Moon Tour, and Fengjing Water Town Wedding Ceremony will rejuvenate the city’s memory.
Recommended activities for the 2024 Shanghai Tourism Festival: Activity content, time, location, and activity introduction. The opening ceremony and opening parade of the 2024 Shanghai Tourism Festival will be held on Saturday, September 14 at Nanjing Road Pedestrian Street. Combining the modern, magical, and enchanting city lights and shadows, the Shanghai路基 grand parade will be restarted at Nanjing Road Century Plaza, presenting a scene of diverse integration of culture, commerce, tourism, and sports in Shanghai, with prosperous business forms and full of vitality.
Shanghai Tourism Festival float parade: During the tourism festival, 25 floats of the Shanghai Tourism Festival will be exhibited in various districts. Through the perfect integration of form, color, spirit, sound, light, and electricity, they will display the tourism resources, regional characteristics, and traditional cultures of the participating places.
Citizens and tourists can enjoy German beer and German cuisine in a joyous atmosphere, sing and dance with beer bands, and fully enjoy the urban nightlife.
Chongming Rural Cultural Tourism Festival: From September 20 to November 30 in Chongming District.
The third Nanxiang National Trend Conference and the 18th Nanxiang Xiaolong Cultural Exhibition: From the end of September to the end of October at Nanxiang Old Street. Centered around the theme of ‘One Cage of National Trends’, special activities such as the Thousand-Table Ten-Thousand-People Banquet, national trend cultural and creative competition, national style and national trend fashion show, national calendar and trend market, intangible cultural heritage handicraft experience, and festival folk performance will be held. Opening hours: From September 14 to October 6. The specific business status is subject to the opening situation on that day.
