The ‘Jinjiang Cup’ National College Students Intangible Cultural Heritage Science Popularization Challenge Concludes in Shanghai

The ‘Jinjiang Cup’ National College Students Intangible Cultural Heritage Science Popula[...]

The ‘Jinjiang Cup’ National College Students Intangible Cultural Heritage Science Popularization Challenge recently concluded successfully in Shanghai on May 24, 2024, at 16:08. Organized by the National Pan-Hospitality Industry Education Integration Community, with Jinjiang International Group at the helm, the competition aimed to promote the protection and promotion of intangible cultural heritage through competitive means and to deepen industry-education integration between enterprises and universities.

The competition was meticulously structured into three tracks: ‘Intangible Cultural Heritage Science Popularization Competition’, ‘Intangible Cultural Heritage Vlog Experience Competition’, and ‘Intangible Cultural Heritage Marketing Plan Competition’. These tracks attracted more than 1000 colleges and universities nationwide and over 70,000 college students who participated enthusiastically.

The offline finals of the ‘Intangible Cultural Heritage Marketing Plan Competition’ were held on May 19, gathering experts in the fields of tourism and intangible cultural heritage, as well as 11 outstanding college student teams. They came together to witness a collision of culture and creativity. Themed ‘Intangible Cultural Heritage “Time Machine”: Exploring Traditional Culture’, the finals saw participating students skillfully integrating various elements of intangible cultural heritage, such as clay figurines, paper-cutting, Suzhou fans, and shadow puppetry, into industry marketing plans. This integration allowed these precious traditional cultures to regain vitality in modern society.Through unique perspectives and innovative thinking, students have enabled more people to understand, recognize, and enter the world of intangible cultural heritage. Jinjiang International Group, by hosting the competition, actively advocates and encourages young people and students to participate in the protection, inheritance, and continuation of intangible cultural heritage. In the future, Jinjiang International Group will continue to strengthen cooperation and exchange with various colleges and universities to jointly cultivate more outstanding talents with innovative spirit and practical ability, contributing more to the inheritance and development of intangible cultural heritage, and allowing traditional culture to shine with new brilliance in modern society.

[About Jinjiang International Group] Jinjiang International Group is the largest comprehensive hotel and tourism enterprise group in China, with three core main businesses of hotels, tourism, and passenger transport, as well as related industries such as finance, online, urban services, and innovation incubation, controlling or indirectly controlling several listed companies such as ‘Jinjiang Hotels’, ‘Jinjiang Online’, and ‘Jinjiang Tourism’.