Wansan Winery in Zhouzhuang

The Wansan Winery in Zhouzhuang is located on a ‘heart’-shaped island surrounded by wate[...]

The Wansan Winery in Zhouzhuang is located on a ‘heart’-shaped island surrounded by water on all sides in Zhouzhuang Town, Jiangsu Province. It is transformed from an old yellow rice wine factory. It mainly focuses on displaying and experiencing traditional yellow rice wine brewing techniques, producing and selling derivative products of yellow rice wine, experiencing cultural and creative activities, and organizing corporate team building activities.


The unique immersive exhibition hall combines visual, olfactory and auditory sensory experiences to tell the story of Wansan yellow rice wine. The log-colored space incorporates our yearning for a natural lifestyle. It tells the ancient legendary story of Shen Wansan, the richest man, in a modern minimalist style. There are also cultural activities such as lectures and videos. The open new Chinese-style tasting space has a wide field of vision.


The green grass, lake and trees all come into view, bringing a wine tasting experience close to nature. The bar offers various creative cocktails, demonstrating the multiple possibilities of yellow rice wine. You can also mix a glass of your own QingPar wine according to your own preferences. The unique irregular space structure allows tourists to feel the ancient history of yellow rice wine along the space lines and experience a flowing feast of wine culture.


At the same time, the space combines audio-visual senses to explain the meticulous brewing process of Wansan yellow rice wine and feel an immersive viewing experience. The brewing workshop of Wansan yellow rice wine is operated by experienced brewers, showing the twelve brewing processes of ancient yellow rice wine. The workshop window is transparent, allowing you to watch the brewing process up close and experience a ritual-filled journey of Wansan yellow rice wine.


At the same time, everyone also has the opportunity to enter and experience the yellow rice wine brewing process in person. It is a place for all kinds of beautiful things. There are various QingPar wines and traditional yellow rice wine for you to choose from. It is matched with delicious snacks for drinking. There are also a series of cultural and creative derivatives, including yellow rice wine cold-process soap, customized porcelain stationery and tableware inspired by the water towns in the south of the Yangtze River.


Multiple forms interpret the aesthetics of life. The space also has a wine area and an experience area for everyone to take a break. You can also experience hand-painting on Huadiao wine bottles, woodworking, leather goods and other handicraft projects. Open all year round from 09:00 to 17:00.


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