The city is a specific geographical space where humans gather and live. Within this field, the resident group passes on a specific lifestyle from generation to generation. City memory is the specific group memory formed and engraved in a specific urban geographical space. Since the port was opened 130 years ago, ‘Qingdao people’ from different periods, regions, and cultural backgrounds have lived together on this land.
Qingdao has also continuously developed and grown amid the changes of the times, forming a unique city memory and leaving behind a batch of historical records with diverse forms and contents and preservation value. Zhongshan Road is the engine, barometer, and reference system of Qingdao’s century-old urbanization movement. The ‘Zhongshan Road · City Memory Museum’ located on Zhongshan Road, the ‘mother vein’ of Qingdao, takes this old street as the ‘observation sample’. In the exhibition space of 2,938 square meters, through hundreds of archives, cultural relics, video pictures… it breaks the time limit and leads the audience to ‘travel through’ Zhongshan Road, experiencing a century of wind and rain from a mountain wild path to a beautiful city business card. By selecting six theme sections of ‘Tracing the Old Street’, ‘Commercial Mother Vein’, ‘Classic Architecture’, ‘Cultural Prosperity’, ‘Red Imprint’, and ‘Fashionable Ambiance’, it shows the magnificent history of Zhongshan Road leading the urban commercial trend and gathering financial giants in a panoramic and multi-context way. The ‘Zhongshan Road · City Memory Museum’ will use an immersive experience with a strong sense of experience and a contextualized selling experience of ‘reminiscence kill’ and physical exhibitions that awaken citizens’ life memories. On the one hand, it reproduces the scene of the once fashionable center ‘Shangjiali’, causing a ‘return to the past’ visiting fever among middle-aged and elderly groups. On the one hand, combined with the needs of the ‘Generation Z’ to pursue experience, pay attention to consumption taste, and reflect consumption realm, it brings about a wave of ‘internet-famous check-in’ store visits among young people. The Zhongshan Road · City Memory Museum will be positioned as a model for the protection and renewal of historical urban areas across the country, a display window for urban renewal work reports, and a promotion platform for the ‘Shangjiali’ cultural and tourism business district. It strives to build a publicity and promotion base for Qingdao’s urban culture and urban spirit, continue the urban context, activate urban memory, and inherit the urban spirit. Opening hours: Open from Tuesday to Sunday throughout the year, 09:00 – 17:00; Closed all day on Monday throughout the year.
