On May 23, 2024, Jinjiang Hotels Business Travel’s private gathering for old friends made its way into Chengdu, with the theme “Everything Facing the Sun, Enjoying Quality Business Trips.” The event invited representatives from over 50 enterprise customers, including Dongfang Electric, China Changan, Sichuan Telecom, Sichuan Shunan Cultural Tourism, CETC Tian’ao, New Hope Group, China Railway Eryuan, Kelun Pharmaceutical, and Westone. Together, they explored the high-quality development trends of business travel.
The gathering actively showcased the unique charm of the Park Inn by Radisson brand under Jinjiang Hotels (China Region), allowing customers in Sichuan and Chongqing to witness the diverse development of Jinjiang Hotels Business Travel in the new era. It also aimed to bring more efficient business travel strategies and solutions to them. In line with the popular ‘store exploration’ trend on social platforms, this private gathering for old friends began in the form of ‘store exploration.’ The venue layout and interactive links were rich in local elements of Chengdu, showcasing the authentic characteristics of Sichuan and Chongqing and infusing the event with full vitality.
Ms. Zhou Lijuan, General Manager of the Business and Enterprise Development Department of Jinjiang Hotels (China Region), delivered the opening speech for the event. She remarked that in the context of global economic integration and digital transformation, the business travel industry is experiencing unprecedented innovation and development opportunities.Jinjiang Hotels Business Travel closely follows the national development strategy trend of the western region and focuses on brand development and enterprise cooperation. Taking the central and western regions and radiating surrounding core cities as the main development layout. Driven by digital intelligence + operational service innovation, it will bring users a more diversified and multi-scenario closed-loop service experience. Traversing the business travel cycle and seizing the ‘splendid’ new opportunities.
Ms. Ou Xueling, assistant general manager of the business and enterprise development department of Jinjiang Hotels (China Region), shared how Jinjiang Hotels Business Travel builds a new win-win ecosystem with customers in the new business travel era. She mentioned that as young people officially become the main force in the workplace, the demand trend for diversified business trips is more prominent.
Relying on the perfect brand matrix advantage of Jinjiang Hotels (China Region), Jinjiang Hotels Business Travel has actively launched a number of innovative business travel services and continuously optimized and upgraded products and services. It can meet the diverse needs of enterprise customers from different dimensions such as location selection, brand grade, and brand characteristics.
Facing the new changes in the business travel market, it also brings a one-stop business travel solution for enterprises in Sichuan and Chongqing, helping everyone achieve efficient booking, excellent prices, transparent management and control, and meeting the business travel needs of enterprise employees.High-quality communication has ushered in a new chapter, and cooperation and symbiosis have embarked on a new journey. Representatives from companies such as New Hope, Dongfang Electric, and Tuopai Shede Winery shared their experiences of cooperation with Jin Jiang Hotel Business Travel during the forum exchange session. They highlighted that Jin Jiang Hotel Business Travel has provided a one-stop travel solution for businesses. This service offers more choices and higher cost-effectiveness for both businesses and employees, whether for business travel or private hotel reservations, greatly facilitating corporate travel management and employee travel.
At the event, Jin Jiang Hotel Business Travel held a cooperation signing ceremony with Shunan Culture and Tourism. Shunan Culture and Tourism is a key initiative for Yibin City to accelerate the construction of a strong cultural tourism city and an international tourism and leisure destination. It also serves as an important window for Sichuan’s external publicity and exchange. Looking ahead, Jin Jiang Hotel Business Travel is committed to safeguarding the business travel needs of corporate customers, working together, and co-creating the future.
The accelerated recovery of China’s wine and travel market presents new challenges for corporate business travel management in the new era. Addressing a series of common pain points in corporate travel management, Jin Jiang Hotel Business Travel will continue to prioritize ‘creating value for customers’ as its primary goal. The company will leverage technology to penetrate the travel management system, actively embrace new business travel trends, and provide customers with more convenient and efficient services.
