LIYI Hotel Brand – Balancing Practical Functions and Modern Aesthetics to Create an Extraordinary Living Space

**Trip Summary:** **Duration:** 4 days **Time:** April **Per Capita Cost:** 5000 yuan **With Whom:** Couple **Published on:** December 29, 2023 […]

**Trip Summary:**

**Duration:** 4 days
**Time:** April
**Per Capita Cost:** 5000 yuan
**With Whom:** Couple
**Published on:** December 29, 2023

**Trend Analysis:**
In recent years, the post-90s and post-00s generations have become the mainstream consumer groups in the hotel industry and tourism. Unlike their predecessors, they place a greater emphasis on quality, personalization, and diversification in their travel experiences. They are integrating their daily life needs into their accommodation choices and seek higher-quality, personalized emotional value from their consumption.

**Hotel Perception:**
According to relevant data analysis, the majority of this demographic views hotels not merely as places for sleep and rest but also as living spaces for leisure and social interaction, integral to their lifestyle.

**LIYI Hotel Brand:**
The LIYI hotel brand is acutely aware of this market shift and has emerged to cater to these evolving preferences. It aims to create a high-end space that embodies freedom, diverse personalities, and elegance.

**Brand Background:**
LIYI is one of the multiple brands under Jinjiang International Group, which is the second-largest hotel group in the world and the largest in Asia. It is also an international mid-to-high-end chain hotel brand under the Radisson Hotel Group. With over 720 signed stores globally, LIYI is the brand with the most stores under the Radisson Hotel Group.

**LIYI Hotel (Chuansha Metro Station, Pudong Airport, Shanghai):**
Located in Chuansha Ancient Town, Pudong New Area, Shanghai, at No. 867 Miaojing Road, this hotel is conveniently situated amidst a well-developed transportation network, facilitating easy daily travel.This hotel perfectly integrates the design ingenuity of version 2.0 of the LIYI brand in its design space. Inspired by ‘freedom’, it hopes that customers will obtain a sense of belonging of ‘home’ in the living place and let them get comfort like ‘home’ or even surpassing ‘home’. Therefore, in product design, it not only serves hotel guests, but also serves friends who do not stay in the hotel. In the X-SPACES, customers can invite friends to drink tea, gather, rest, and play board games for entertainment. There are large shopping plazas and living supermarkets such as Bailian Shopping Mall, Modern Plaza, and Jinhui Plaza nearby. Moreover, it is easy to check in at Disneyland and Yi Ou Lai Outlets. It is only a 5-minute walk from Exit 3 of Chuansha Station on Metro Line 2. It is about a 20-minute drive from Pudong International Airport, New International Expo Center, and Florence Outlets. In addition, more sense of freedom is reflected in the MAXHUB efficient intelligent conference screen configured in the suite, which perfectly supports the complex needs of conferences and is convenient for business travelers to work. At the same time, technology is used to quickly improve the convenience of usage scenarios. Customers can freely adjust the scenes and change the furniture by themselves. This design allows guests to participate and form a sense of belonging relationship with guests. Whether enjoying a quiet moment alone or spending time with friends, the balance of staggered space can be achieved in the changes of X-SPACES.The hotel also provides customers with supporting facilities such as Chinese and Western buffet breakfast restaurants, conference rooms, coffee bars, self-service laundry rooms, gyms, full WIFI coverage, and free parking lots.

In the future, the LIYI hotel brand will closely follow consumer needs and grasp the trend of the times. It will conduct in-depth analysis and innovation on the needs for high quality, experience and social interaction. The brand will create new business forms and new products that are more integrated with ‘hotel +’ to enhance consumption experience, enhance a sense of belonging and experience, and at the same time enhance social interaction and stimulate customers’ internal consumption enthusiasm and recognition.