National Vacations Empower the Creation of ‘Riding’ Miracles!

On April 24, 2024, at 16:53, Jin Jiang Hotel (China) Resort Apartment Business Unit published an ann[...]

On April 24, 2024, at 16:53, Jin Jiang Hotel (China) Resort Apartment Business Unit published an announcement. The theme was ‘Innovation Knows No Bounds, Exploration Knows No Limits.’ In line with this, from March 27-28, they initiated a special empowerment training for the second phase of ‘Following Jin Jiang to Tour China’ in Chongming. The theme for this phase was ‘Riding’ Miracles and ‘Xia’ Guests’ Plan.

The training was designed to address the new business model, focusing on hotel investment and operation. It aimed to overcome challenges and enhance the capabilities of elite Business Development (BD) members. With a focus on diverse integration, exchange, and low-carbon apartment cycling, the business development trainees were immersed in a travel and study experience. The operation sharing and decoding of vacations were intended to deepen exchanges and accurately layout strategies.

Emphasis was placed on protecting flying feathers and wild fun, exploring riding trails, and engaging in charity tours. Growth was fostered in the investment and operation classroom, and the future development blueprint was discussed at the Chongming Dongtan Bird Protection Expert Symposium.

The training commenced with a speech by He Xuan, Vice President of Jin Jiang Hotel (China) and head of the resort public welfare department. The focus was on tapping into the new blue ocean of the vacation market. Utilizing platform, product, and operation advantages, the goal was to build a vacation ecosystem for investors and co-creators, setting benchmarks and empowering development.Based on new consumer demands for high-level spiritual enjoyment and cultural experiences, a comprehensive strategy was employed, characterized by ‘one goal + two strategies + three plans.’ This approach was designed to accurately match diversified products, achieving a balance between commercial benefits and brand value. Competitive benchmark brands with market competitiveness were constructed as a result.

Drawing on hotel development and operation experience, and combined with actual project cases, trainees were taught business strategies and customer source management methodologies. This education helped clarify the positioning and operational thinking before and after contract signing, promoting the high-quality and sustainable development of vacation projects.

At the business development seminar, participants discussed the development trends of resort hotels and strategies for assisting projects in brand matching. Through precise positioning and refined operation and management, long-term assistance was provided to investors for stable revenue creation, building a mutually beneficial cooperation ecosystem.

The charity tour, ‘Riding’ Joy is endless, was a highlight after the information-packed study camp. With poetry and the distance in mind, ‘Riding’ miracles were created at Chongming Dongtan Wetland Park, moving forward on the road. Under the leadership of bird protection experts, a rare species exploration journey was initiated. This involved cycling and touring Chongming Island, deeply exploring the Dongtan Wetland Cultural and Tourism Complex, protecting the habitat of rare birds, and having a date with nature with the Varied Tit.The ESG biodiversity protection was practiced to the end. On the second day of the study camp, during the brainstorming session, everyone’s ideas collided. They discussed the future of vacations and how to maintain professional cooperation with project growth, assist in project signing and result implementation. In innovative thinking, good strategies were analyzed and the right track was found to help solve investment and operation management problems, promoting the steady development of Jin Jiang Hotel’s vacation series brand. The training and discussion together painted a new chapter for vacations, with a collision of ideas and a new chapter written. ‘Xia’ Guests Honor, Shining Departure. With study gains and action achievements, the resort apartment business unit management team awarded honors to the graduating students. It is expected that every ‘Xia’ guest will carry forward the development vision of ‘realizing national vacations’ and forge ahead to expand territory.