The Macallan is set to celebrate its 200th anniversary with a unique experience at the Fosun Foundation in Shanghai. The ‘Heart of the Pure Realm’ 200th Anniversary Experience Exhibition will take guests on a special journey through time and flavor, divided into three major chapters: ‘Past’, ‘Present’, and ‘Future’. This exhibition will ingeniously integrate a variety of artistic and cultural creative ideas, offering a multifaceted exploration of The Macallan’s legacy.
Carefully crafted interactive experiences await visitors, who will be led through the brilliant history and craftsmanship of The Macallan, immersing them in the brand’s enduring culture and charm. The exhibition is scheduled to run from September 30th to October 20th, with specific operating conditions to be determined based on the day’s circumstances.